AI Creative Production Lead

AI Creative Production Lead | High-Growth Consumer Brand | Sydney CBD (Hybrid)

What if one shoot could become thirty winning ads?

A fast-growing consumer brand has made a bold bet. It wants to massively scale its creative output without scaling headcount at the same rate, and without letting quality slip. To make it happen, they’re creating a brand-new role for someone who already lives and breathes AI-powered creative production.

This is your chance to build the system, set the standard and show a whole creative team what’s possible.

Why This Job

• You’ll be first. This role has never existed in the business, so you’ll shape it from day one and define how an entire creative team works with AI.
• It’s a genuine leadership priority. Scaling creative through AI is one of the company’s biggest strategic bets, so your work will be visible and backed at the top.
• You’ll have freedom to experiment. You’ll test the latest generative video, audio and image tools, adopt what works, drop what doesn’t, and have real say over the tech stack.
• The impact is measurable. More assets per shoot, faster turnaround and lower cost per asset. You’ll see the difference you make every week.
• You’ll grow with a global business. There are learning budgets, conferences and mentorship from leaders across international markets, in a sharp, fast-moving team that genuinely cares about its people.

What You’ll Be Doing

• Designing and running AI-assisted video workflows that turn each shoot into many versions: new hooks, lengths, formats, captions, voiceover and b-roll.
• Building no-code and low-code automations that connect briefs, asset creation, QA and handover to ad platforms.
• Testing, selecting and rolling out the best AI tools across video, audio, image and language.
• Setting clear guardrails and quality checks for AI-generated content, so everything that goes live meets the brand’s standards.
• Training and documenting workflows for editors and strategists, and reporting on output, turnaround and cost per asset.

What You’ll Bring

• 4+ years in content creation, post-production or creative operations, including at least a year of hands-on AI-led production.
• A strong creative eye. You know what great social content looks like and where AI should and shouldn’t be used.
• Real experience with current generative video, audio and image tools, plus an honest view of their limits.
• Confidence building automations with tools like Zapier or n8n. Light scripting or API experience is a bonus.
• A systems thinker who loves documenting, templating and teaching others.
• Proof of results. You can show examples of where you’ve scaled creative output without dropping quality.

Bonus points for paid social production at volume on Meta or TikTok, skills in Premiere, After Effects or DaVinci Resolve, or a background in motion design or creative technology.

The Package

• Up to $160K base + super
• Hybrid, with 3 days a week in a Sydney CBD office
• A brand-new role with the backing to make it count