AI Creative Technologist (m/f/d)

As our AI Creative Technologist, you drive the visual world of our brands across our digital channels (web, CRM and paid social), including product and lifestyle imagery for both Derma and Weight Loss. You also design and build the AI-native production pipelines that let us produce on-brand work at the speed our growth needs. You are a hybrid of creative and engineer: someone with strong visual taste and judgment who uses AI to explore more and ship faster, and who builds pipelines rather than just writing prompts, without letting the work look generic.

This is a new role for the company. As you automate repetitive production work, you will help us rethink how responsibilities are shared across the team.

You will work closely with Brand, Performance Marketing and CRM, with a clear say on quality and compliance for AI-assisted work. Success means faster concept-to-launch, more assets from fewer hours, and consistently on-brand quality.

What you'll be doing

• Digital Brand Systems: Build and maintain the expression of the FORMEL SKIN and VOY brands: components, templates, imagery and motion principles that carry our core identity into all digital channels, and keep both brands distinct, premium and consistent.
• AI-Native Production Pipelines & Workflows: Design, document and maintain repeatable workflows for imagery, copy variants, resizing, versioning and localisation across channels and markets. This includes style references, prompt libraries, templates and, where it makes sense, brand-conditioned models, so machines and teammates can execute against our guidelines.
• Build end-to-end pipelines (not just prompts) that connect tools such as Claude and Figma, so one approved campaign creative can be reproduced in many variants, formats and languages. Extend these pipelines to AI video and motion content, avoiding "AI slop".
• Quality Standards & Review: Define the quality bar and review standards for digital and AI-generated creative (including typography and packaging details, which AI often gets wrong), and review AI, agency and non-designer work against it, including whether agency work is compliant. Partner with the brand and creative team on campaign direction, while you own the standards and guardrails for digital and AI-assisted production.
• Concept to Launch, Fast: Turn campaign and launch concepts, including the creative team's, into launch-ready digital assets quickly, with many directions and variants to test across paid social, CRM and web.
• Enablement: Turn your workflows into tools and templates that can be used by the whole marketing team (not only Brand), so people become more self-sufficient, and train the team to use them.
• Creative Testing & Performance: Use campaign data and customer insight to decide which directions to push, refine or retire, working closely with the Paid team to produce many variants and learn from them. Build lightweight testing tools (concept scoring, variant testing, dashboards) to judge whether creatives work before and after launch.
• Tool Scouting: Track the AI creative stack, test new tools critically and recommend what we adopt or skip.
• Compliance & Responsible Use: Work with Legal and Regulatory teams to define where AI may be used and where we are limited in using it, and build those rules into the workflows. Act as the internal owner of these rules and keep them up to date as regulation changes.

What you need to shine

• 5+ years of professional experience working in agencies, AI content/video platforms or in-house creative teams, preferably with a background in creative technology or design systems, ideally in lifestyle consumer, beauty, e-commerce or health brands, with a portfolio that shows premium craft and strong taste. The work has to look good as design, not just "good for AI".
• Deep fundamentals in typography, colour, composition, photography and imagery, layout and brand systems, and the ability to explain creative decisions.
• Expert-level proficiency in AI image generation, with production-quality work to show, including prompting, reference and image-to-image workflows, editing and upscaling, ideally from replacing traditional photo or content production with AI-generated imagery. Fluency across the wider AI stack (video, LLMs, automation) and an honest view of each tool's limits, with no loyalty to a single one.
• Proven ability to architect production pipelines: connecting several tools and models into reliable, repeatable systems (for example node-based or automation platforms, scripting or APIs) rather than relying on prompting alone.
• A clear method for keeping AI output on-brand beyond "writing good prompts", and the judgment to know when not to use AI.
• Expert knowledge of Figma and Photoshop, plus AI tools such as Claude, ChatGPT, Midjourney and Higgs Field (or similar), and openness to tools we don't use yet. You understand motion and video well enough to build pipelines that deliver high-quality results; hands-on motion production or video-editing is not required.
• A bias for shipping: you work fast, test ideas with data and learn from what performs. You can build simple testing tools with AI coding assistants or no-code platforms and read the results without over-trusting them.
• You are autonomous and self-driven, and comfortable building a brand-new role in a fast-moving marketing setup and changing how the team works.
• Fluent English; German is a plus.

Nice to have

• Experience with fine-tuning or conditioning image models (for example LoRAs) or building lightweight internal creative tools
• Experience in healthcare, telehealth, pharma or another regulated advertising environment

Why work with us?

• Real ownership: You shape how two growing health brands use AI creatively, owning digital production and quality.
• Tools that match the ambition: The AI creative tools and hardware you need, plus a budget to test new ones.
• Benefits designed to support you: 28 days of vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, a hybrid setup in Berlin, and the option to work remotely for up to four weeks within the EU.
• A team that builds together: An international team that cares about what it builds, with regular company events, a team event budget and referral bonuses.