AI Graphic Designer

AI Graphic Designer
Location: Remote (Fully remote)

Job Type: Full-time

Hours: Core hours overlapping with Texas in-office team (US Central Time)

Role Overview
Join a growing baby apparel and accessories brand as our first dedicated AI Graphic Designer. You will concept, generate, and composite scroll-stopping, photorealistic ad and product imagery that feels soft, safe, and authentic—never looking like obvious "AI slop."

Key Responsibilities
Visual Production: Generate, enhance, and composite high-converting static images for Meta ads, email campaigns, Amazon, and the website.

Smart Workflow Execution: Decide when to composite real product photos into AI scenes, relight/clean existing shots, or generate mood backgrounds from scratch.

Flawless Product & Anatomy Accuracy: Ensure fabrics, prints, stitching, and product scales match the physical items 100%, while eliminating AI artifacts (hands, proportions, distorted baby anatomy).

Data-Informed Concepting: Analyze Meta ad performance (CTR, thumb-stop rates, ROAS) and the Meta Ad Library weekly to build testing concepts based on winning hooks.

System Building: Maintain an organized, reusable library of prompts, style references, and workflows for the creative team.

Requirements
Portfolio Required: 5–8 finished AI-generated/enhanced product or lifestyle images (finished assets, not raw prompts), with brief notes on your tool stack and manual edits.

Experience & Eye: 0–2 years in graphic design, styling, or ad creative, with strong typography, color theory, and composition skills.

Tool Stack: Hands-on proficiency in Photoshop, Canva, and modern image generators (ChatGPT, Gemini, Higgsfield, or equivalent).

Domain Aesthetic: Intuitive grasp of the baby/nursery aesthetic (warm, soft lighting, lived-in nurseries, cozy tones) and respect for established brand guidelines.

Communication: Fluent written and spoken English with rapid responsiveness during US business hours.

Preferred Qualifications
Prior DTC experience in baby, kids, home, or apparel brands.

Basic product photography skills for capturing clean source/reference plates.

Exposure to AI video generation tools for short product clips.

Application Note
Submissions without a portfolio showing finished, composite-level AI imagery will not be reviewed.

Skills

0–2 years in graphic design, photography, styling or content creation (portfolio matters more than years). Portfolio of finished AI-generated or AI-enhanced product and lifestyle images (not just prompts); 5–8 images plus a short write-up of how two were made. Designer's eye for ads (typography, layout, hierarchy, color). Photoshop and Canva; hands-on with 1–2 AI image tools. Understanding of how new/expecting parents shop; familiarity with baby/nursery world. Works within an established brand. Excellent written and spoken English; clear communication with the Texas team. Comfortable reading ad performance (CTR, thumb-stop rate, ROAS). Speed and organisation.

Remote; overlap with client team in Texas (core hours TBC)

Knowledge of trends in baby/kids apparel and nursery decor; DTC brand experience (baby, kids, home, apparel); product photography skills; AI video experience; familiarity with FTC advertising rules and avoiding misleading AI imagery.

AI image tools (ChatGPT, Gemini, Higgsfield; Claude for concepting/prompts); AI video tools (growing); Meta Ads Manager / ad library and internal reporting tools.