AI Marketing Generalist

We are seeking a forward-thinking, high-leverage Marketing Generalist. This isn't a traditional post and ghost social media role; we are looking for an AI-native builder who believes that the future of marketing lies in technical efficiency and scalable systems. In this role, you will act as a force multiplier. You will balance the creative demands of organic brand building with the technical execution of AI-driven outreach, media positioning, and paid advertising. We need a Generalist who doesn't just manage channels but architecturally designs them to convert. Important Note: This is a Talent Pooling Call Remote, Independent Contractor role Key Responsibilities: Lifecycle & Email Outreach Build, launch, and optimize automated email sequences designed to move prospects from "curious" to "active users." Leverage AI tools (e.g., Clay, Apollo, or custom GPT scripts) to research prospects and personalize outreach at a level that feels human but operates at scale. Own the data: track conversion rates, iterate on messaging, and relentlessly optimize for activation. Paid Strategy & Execution Develop the strategy for paid acquisition (Meta, LinkedIn, Google, etc.) and—more importantly—hit the buttons yourself. Manage the full cycle: from creative briefing (using AI for image/ad copy generation) to campaign setup, bidding strategy, and attribution. Rapidly test and kill campaigns based on CAC/LTV data. Modern PR & Brand Authority Design and execute PR campaigns that move the needle. We aren’t looking for "press releases"; we want media mentions and thought leadership. Use AI to monitor trends, identify journalist beats, and craft high-signal pitches that land placements in top-tier publications and niche industry newsletters. Turn internal data and company wins into compelling narratives that earn organic reach. Role Requirements (Must-Haves): Proven track record of running successful paid ad accounts with measurable ROI. Experience in B2B or PLG (Product-Led Growth) environments where conversion is the primary KPI. Expert-level prompt engineering and familiarity with the evolving AI marketing landscape. Exceptional writing skills (both for humans and for SEO/Algorithms). A portfolio or case studies showing how you’ve taken a project from "zero to one" independently. You have a stack of AI tools you use daily. You understand how to use LLMs, automation platforms (Zapier/Make), and AI creative tools to 10x your individual output.