Social Media & Content Growth

I. About us

@hustly.space is a competition discovery + team formation platform for Southeast Asian students, solving the fragmented process of finding competitions and building teams. We're at the pre-revenue stage, having built the MVP and seeded 30+ competitions with partners, and now focusing on GTM to acquire our first users.

II. Position Overview

• Position Title: Social Media & Content Growth (Internship)
• Type: Part-time, Flexible, Remote
• Time Commitment: 10-15 hours/week (100% performance-based, flexible schedule)
• Weekly Meeting: 2x per week (Monday/Thursday progress sync)

III. Responsibilities

You run @hustly.space's TikTok, Instagram, Threads, and Facebook at your school. You're the reason students at your university know what @hustly.space is.

a) What you'll actually do — Content Creation & Execution (80% of the role):

• Post 3-4x/week across TikTok, Reels, Threads, and Facebook: This isn't content for content's sake, every piece should have a clear job: drive awareness, drive signups, or drive engagement, and you should know which before you post.
• Own the full production pipeline: Brainstorm the idea, write the script, shoot it (or direct another student on camera if you're behind the scenes), edit, post.
• Study what's actually working right now: Trending formats, sounds, hooks, and adapt them to fit our audience (competition-seekers, team-builders, student founders) fast. A trend that's 2 weeks late is a dead trend.
• Build content series, not just one-offs: Recurring formats people come back for (e.g."teams looking for members," "competition of the week," behind-the-scenes of student projects).
• Actively manage the comments and DMs: Respond fast, start conversations, don't let engagement die in silence.
• Seed and participate in relevant student/startup communities and groups: Go where the conversation already is, not just where you're posting.

b) Strategy, Analytics & Optimization (20% of the role):

• Track performance after every post: Views, engagement rate, follower growth, comments, and most importantly: how much of it turns into actual signups or inbound DMs.
• Watch community health signals beyond raw numbers: Sentiment in comments, how many organic conversations start without you prompting them, repeat engagement from the same accounts.
• Run small experiments constantly: New formats, new posting times, new hooks and kill what doesn't work within a week or two rather than riding it out on hope.
• Bring data to the weekly sync: What worked, what didn't, what you're testing next.

IV. Candidate Profile

• You already create content — this is non-negotiable. Send us your TikTok, Reels, or Threads account. We care about what you've actually made and how it performed, not a resume line that says "social media experience."
• You understand why a hook works in the first 2 seconds — not just that hooks matter, but the actual mechanics: pattern interrupt, curiosity gap, relatable pain, whatever it is you're using and why.
• You're either comfortable on camera yourself, or confident directing other students (KOCs) to be the face while you run production.
• You move at trend speed — you see something blow up and you're already drafting your version, not researching whether it's worth doing.
• You're proactive without needing to be asked — if a format isn't working, you've already noticed and have three ideas for what to try instead.

V. What you will get

• A real, evidence-backed portfolio: Every campaign, every growth number, every campus you helped build is something you can point to in future applications to companies that actually care about proven output over claimed skills.
• Free, unlimited Claude access for research, scripting, ideation, and content production — no cost to you, use it for everything.
• Direct access to the founding team and mentors across GTM, fundraising, product, and technical scaling: Real conversations, not a distant "network."
• A genuinely flexible, low-friction structure: no daily check-ins, no micromanagement, one weekly sync to report results and get direction.
• This role starts unpaid, with performance-based pay kicking in and reviewed every 3 months as you (and @hustly.space) grow. We cover all work-related expenses in the meantime.

VI. Working hours & Location

• Working Hours: 100% flexible, evaluated purely on performance. You only need to join a progress sync and report results with the team once a week (Mondays / 8PM).
• Location: Remote (Work from anywhere).

VII. How to apply

Send to: [email protected] or our Instagram account

Include:

• CV/Portfolio + social links if any (TikTok, Instagram, Threads, LinkedIn, Facebook)
• 3 best content pieces (links/screenshots)
• 100-word answer: "Why do you want to be @hustly.space's Campus Growth Intern?"