AI Native Content Writer

AI-Na tive Content Writer/ Manager

Location: Remote (Egypt, Lebanon, Jordan)

Employment Type: Full-time

Department: Marketing

About Finanshels

Finanshels is the Finance OS for the GCC’s fastest-growing SMEs.

We give every founder a full finance function — accounting, VAT, corporate tax, and CFO advisory — at a fixed monthly fee, with no hiring and no overhead.

We are AI-na tive and human-backed, with 150+ qualified accountants powered by our own workflow platform.

The proof: 7,000+ businesses served, 4.9★ on Trustpilot, 48–72 hours to compliance, MBRIF-backed, and named in Gulf News’ Top 10.

We are U A E-based and expanding across the GCC.

We are not a traditional accounting firm — we are building the infrastructure layer that replaces the cost and complexity of an in-house finance team.

About the Role

We are hiring an AI-Na tive Content Writer to own how Finanshels shows up in search, in AI-generated answers, and across the channels where U A E founders make decisions.

This is not a traditional content role. You will not simply write more blogs.

You will design, build, and run an AI-na tive content system — taking topics from discovery to a published, human-reviewed piece at high velocity and consistent quality.

You’ll combine finance expertise, long-form SEO craft, AI workflow building, and editorial judgment to create content that is accurate, useful, discoverable, and commercially relevant.

You will report to marketing leadership and work closely with our finance experts to ensure every piece is accurate, compliant, and valuable to our audience.

What You’ll Own

AI-Na tive Content Engine

• Build, operate, and continuously improve an AI-powered content workflow.
• Take topics from discovery and research through brief generation, drafting, validation, humanisation, review, and publishing.
• Integrate AI tools and workflows to increase content velocity while maintaining quality and accuracy.
• Continuously improve the system, processes, and output.

SEO, GEO & AEO

• Drive organic traffic, keyword rankings, and content visibility.
• Improve how often Finanshels is surfaced and cited in AI-generated answers across platforms such as ChatGPT, Perplexity, and Google AI Overviews.
• Identify keyword, topic, and content gaps across U A E finance, accounting, tax, and compliance.
• Track and report measurable SEO/GEO/AEO performance.

Editorial & Authority Content

• Plan and execute high-velocity, ICP-focused editorial calendars.
• Create authoritative long-form content including articles, blogs, guides, e-books, reports, and press releases.
• Translate complex accounting, tax, and compliance topics into clear, accurate plain-English content.
• Work closely with finance experts to maintain technical accuracy and compliance.

Content Repurposing & Distribution

• Turn pillar content into social media copy, newsletters, short-form assets, guides, and other formats.
• Use tools such as Surfer SEO and AI platforms to scale content repurposing.
• Identify opportunities to maximise the value and reach of every major content asset.

Webinars, Events & Creative Content

• Plan webinar and event calendars.
• Create decks, talking points, and supporting content.
• Host webinars when required.
• Produce basic visual assets using Canva, Adobe, and AI-powered design tools.

Publishing

• Publish and manage content across platforms such as Webflow, WordPress, and React.
• Maintain a high editorial and publishing standard across all content.

Must-Haves

• Degree in Finance, Journalism, or a related field, with a functional understanding of Accounting, Tax, Compliance, and Audits.
• Proven experience writing long-form SEO content, including articles, press releases, blogs, guides, e-books, and reports.
• Strong expertise in content rehashing, repurposing, and optimisation using tools such as Surfer SEO.
• Proven expertise in planning and executing end-to-end AI content workflows, using tools such as Claude, Frase, Originality.ai, and Humanize AI — from brief generation and content creation through validation, humanisation, review, and publishing.
• Comfortable publishing and managing content across CMS and web platforms such as Webflow, WordPress, and React.
• Demonstrable experience driving SEO/GEO/AEO outcomes for brands in fintech or financial services, with measurable results.
• Strong experience planning and executing ICP-focused content calendars at high velocity.
• Experience creating creative and social media copy, with demonstrable outcomes.
• Experience creating webinar and event calendars, decks, talking points, and hosting webinars when required.
• Ability to produce basic designs using Canva, Adobe, and other AI-powered design tools.
• Fluent English is required; Arabic proficiency is highly desired.

What Success Looks Like

First 30 Days

• Audit existing content, rankings, and AI citation visibility.
• Map key content and topic gaps.
• Stand up or take ownership of the AI-na tive content pipeline.
• Ship the first batch of content.

First 90 Days

• Establish a high-velocity, ICP-focused content calendar.
• Deliver measurable content output while maintaining the quality bar.
• Show early movement in organic traffic, rankings, and AI visibility.
• Build a repeatable content repurposing and distribution process.
• Run or support at least one webinar.

Who You Are

You are a high-ownership content builder, not someone who needs to be micromanaged.

You care about:

• Quality over content volume for its own sake
• Turning complex financial topics into content people actually understand
• Using AI to build better systems, not just generate faster drafts
• Data, experimentation, and measurable outcomes
• Accuracy and compliance
• Moving quickly and continuously improving

You are equally comfortable thinking about content strategy, SEO performance, AI workflows, and the quality of the final sentence.

How to Apply

Please apply with:

1. CV

2. Content portfolio

3. Most importantly: a walkthrough of an AI content system you have personally built or operated

This can be a Loom/video, deck, or workflow diagram.

Show us how your system works from:

Topic Discovery → Research → Brief → AI Draft → Validation → Humanisation → Human Review → Publishing

And, importantly, tell us:

• Which tools you used
• How the tools were connected
• What you automated
• Where humans were involved
• How you measured quality
• What measurable results the system produced — such as content volume, rankings, organic traffic, or AI citations

If you can write, think in SEO, understand finance, and build AI-powered content systems — we want to hear from you.