AI SEO & GEO Specialist

SEO & GEO Specialist
Remote · Ongoing independent contractor · Reports to the Founder

Search is changing fast. People still Google things, but more and more of them now ask ChatGPT, Perplexity, or Google’s AI Overviews instead. The brands that get named in those answers are the ones doing SEO and GEO well, together.

crackerJCK is a performance marketing agency. We run paid search, paid social, and creative strategy for eCommerce and DTC brands. We’re great at growing our clients. Now we want to grow ourselves through organic search.

We’re looking for an SEO & GEO Specialist to help crackerJCK show up when brand founders and marketing leaders search for an agency like ours, on Google and in AI answers. You’ll own our organic growth from strategy to execution, and your work will be measured in real leads.

This is a hands-on role with a lot of room to shape how we do it. Our founder will write most of the blog content at first, so the posts carry real expertise. Your job is to make that content rank, get cited, and bring in leads.

We use AI every day, and we expect you do too.

What You’ll Do

• Build and run our SEO and GEO strategy for the crackerJCK website (Webflow)
• Find the keywords, questions, and AI prompts our ideal clients are searching, and turn them into content plans and briefs
• Optimize blog posts and pages: structure, metadata, schema, internal links, and formatting that AI tools can easily read and cite
• Earn high-quality backlinks, brand mentions, and listings on trusted sites through ethical outreach and digital PR
• Fix technical SEO issues in Webflow: indexing, redirects, site speed, and CMS setup
• Track how often crackerJCK appears in Google results and AI answers, and report what’s working
• Make sure every lead from organic and AI search is tracked back to its source
• Help define a monthly scope with us, then own it

What We’re Looking For

Strong SEO foundations:

• 3+ years of hands-on SEO experience, with results you can show
• Comfortable with Google Search Console, GA4, and tools like Ahrefs or Semrush
• You understand technical SEO, on-page SEO, and schema markup

Real experience with AI search:

• You’ve worked on visibility in Google AI Overviews, ChatGPT, Perplexity, or Gemini
• You understand how AI tools find, summarize, and cite content
• Bonus: you’ve used an AI visibility tracker like Peec, Otterly, Profound, or Scrunch

Authority building:

• You’ve built quality backlinks without spammy shortcuts
• You know the difference between a link that helps and one that hurts

Hands-on with Webflow:

• You can work in Webflow CMS without needing a developer
• If you’ve used a similar CMS and can learn quickly, we’d still like to hear from you

Nice to have:

• Experience with B2B, agency, or lead generation SEO
• Strong writing or editing skills (blog writing is open to discussion, not a must)
• Experience setting up lead tracking with UTMs or form fields

How you work:

• You use AI tools every day and keep learning new ones
• You explain your thinking clearly and in plain language
• You take ownership and don’t wait to be told what’s next
• You’re comfortable working async with a US-based team

Why This Role Is Exciting

You’ll own organic growth for a real agency with real clients, and you’ll work directly with the founder. Your ideas will get heard and tested quickly.

AI search is still new, and you’ll help define how we do it. If you love learning and experimenting, this is the place.

To Apply

Along with your resume, please share one example of a site you helped grow through SEO or AI search, and what you did to get there.

Goals and Bonuses

We’ll agree on clear goals together: visibility goals at 90 days, and lead goals at 120 days.

For every new client that comes from your work, you’ll earn 10% to 20% of that client’s first-month fee. When we grow, you grow.