AI Social Media Manager / AI Social Media Executive

WADIC is looking for an experienced and creative AI Social Media Manager who is equally strong in social media strategy and AI-powered automation.

The ideal candidate will own WADIC's social media presence across LinkedIn, Instagram, Facebook, X, YouTube, and TikTok, with LinkedIn as the primary B2B platform.

This is not a traditional social media posting and scheduling role. We need someone who understands social media trends, platform algorithms, content strategy, and AI tools, and can build automated systems to manage content creation, publishing, engagement, and performance reporting.

The candidate will be responsible for growing brand awareness, increasing audience engagement, and generating qualified business leads through social media.

Key Responsibilities

1. Social Media Strategy and Trend Research

• Develop and manage social media strategies across LinkedIn, Instagram, Facebook, X, YouTube, and TikTok.
• Monitor platform algorithms, trends, content formats, and audience behavior.
• Research competitor social media activities, campaigns, and engagement strategies.
• Identify opportunities to improve brand visibility and audience growth.

2. AI-Powered Content Creation

• Develop engaging social media content, including posts, carousels, short-form videos, captions, and graphics.
• Use AI tools to repurpose one content idea into multiple platform-specific formats.
• Create AI-assisted visuals, videos, avatar videos, and voiceovers.
• Maintain consistent brand voice, messaging, and content quality.
• Manage founder and employee LinkedIn content and personal branding.

3. AI Automation and Workflows

• Build automated workflows for content planning, scheduling, publishing, and reporting.
• Use tools such as n8n, Make, and Zapier to connect AI tools with social media platforms and other applications.
• Automate content repurposing, comment management, lead capture, and reporting.
• Develop AI-assisted inbox and DM management systems.
• Document workflows and maintain human review processes.

4. Social Media Campaigns and Paid Advertising

• Plan and execute organic and paid social media campaigns.
• Manage campaigns across LinkedIn Ads and Meta Ads.
• Use AI for audience research, ad copy, creative variations, and campaign optimization.
• Conduct A/B testing to improve campaign performance.
• Develop lead-generation campaigns around webinars, case studies, and business offers.

5. Community Management and Brand Engagement

• Manage social media communities, comments, messages, and audience interactions.
• Maintain professional communication and consistent brand voice.
• Develop employee advocacy initiatives to increase brand reach.
• Identify and manage relevant creator and influencer partnerships.
• Handle negative comments and brand reputation issues professionally.

6. Analytics and Performance Reporting

• Monitor reach, impressions, engagement, followers, leads, and cost per lead.
• Develop performance dashboards using social media analytics, GA4, and Looker Studio.
• Use AI reporting workflows to analyze performance and recommend improvements.
• Identify successful content formats and optimize underperforming campaigns.

7. AI Governance and Brand Safety

• Ensure accuracy and quality of AI-generated content.
• Protect company and client confidentiality.
• Follow platform policies regarding AI-generated content and disclosure.
• Maintain brand consistency across all channels.

Required Skills and Tools

• AI Tools: ChatGPT, Claude, Gemini, Perplexity.
• Social Media Management: Buffer, Hootsuite, Sprout Social, Metricool, Later.
• AI Automation: n8n, Make, Zapier.
• Social Listening: Brand24, Google Trends, TikTok Creative Center.
• Design: Canva AI, Adobe Express, Adobe Firefly, Midjourney.
• Video Editing: CapCut, Descript, Opus Clip, HeyGen, Synthesia, ElevenLabs.
• Paid Advertising: LinkedIn Campaign Manager, Meta Ads Manager.
• Analytics: GA4, Looker Studio, HubSpot, Zoho CRM.

Requirements

• 4+ years of experience managing social media for a brand, agency, SaaS, or B2B company.
• Proven portfolio demonstrating social media accounts or campaigns successfully managed and grown.
• Experience building and operating at least 2–3 AI-powered social media or automation workflows.
• Strong understanding of social media algorithms, platform trends, and content formats, especially LinkedIn and short-form videos.
• Hands-on experience managing paid social media campaigns through LinkedIn and/or Meta Ads.
• Strong content writing, communication, and creative skills.
• Good understanding of social media analytics and performance reporting.
• Ability to use AI tools to improve content production and marketing efficiency.
• Strong judgment regarding AI accuracy, brand voice, data privacy, and platform policies.
• Ability to work independently and take ownership of social media strategy and performance.

Preferred Qualifications

• Experience managing social media for technology, software development, AI, or IT services companies.
• Experience building founder or executive personal brands on LinkedIn.
• Knowledge of APIs, webhooks, and basic automation scripts.
• Video editing, motion graphics, or on-camera presentation experience.
• Experience managing creator or influencer partnerships.

Performance Expectations

First 90 Days

• Establish social media strategy, content pillars, and brand content knowledge base.
• Launch at least three AI-powered workflows for content creation, scheduling, publishing, and reporting.
• Establish consistent content publishing across priority platforms.
• Launch founder and employee LinkedIn content initiatives.
• Launch and measure the first organic or paid lead-generation campaign.

First 12 Months

• Achieve consistent growth in reach, engagement, and followers.
• Establish social media as a measurable source of qualified leads and sales meetings.
• Automate and document repetitive social media activities.
• Maintain monthly performance dashboards demonstrating social media results.

What We Offer

• Competitive salary based on experience.
• Performance-based bonus.
• Paid AI tools and learning budget.
• Direct collaboration with leadership and international clients.
• Ownership and opportunity to build AI-powered marketing systems.
• Hybrid or remote working flexibility.

How to Apply

Interested candidates should submit their updated CV along with a portfolio containing:

• Links to social media accounts they have managed.
• Examples of successful campaigns and content.
• Performance metrics demonstrating audience growth, engagement, and lead generation.
• Examples of 2–3 AI or automation workflows they have built and operated.
• Tools used and measurable results achieved.

Selection Process: Shortlisted candidates will be required to complete a practical assessment.