Amazon PPC Expert / Specialist - ByzSol · Lahore (On-site)

Employment Type: Full-time | Senior / Mid-Senior Level

Core Market: US & EU Marketplaces (7- & 8-Figure Brand Portfolio)

Working Hours: Pakistan Standard Time with ~4 hours US EST overlap (e.g., afternoon/evening shift)

We manage advertising for a portfolio of US Amazon brands, and we're looking for someone who thinks in TACoS and profit - not just in bringing ACoS down.

ByzSol is a Lahore-based Amazon agency running full-channel management for US and EU sellers: PPC, catalog, creative and supply chain under one roof. The PPC desk is where most of our clients' growth is won or lost, so this is not a support role. You will be the primary growth architect behind real 7- and 8-figure brands, backed by enterprise-grade tooling and a team that moves fast.

• Full portfolio ownership: Take end-to-end command of 4–8 high-volume brand ad accounts across US, UK, and EU marketplaces, managing monthly ad spends between $20K to $150K+ per brand.
• Full-Funnel Campaign Architecture: Build and scale campaign structures from scratch across Sponsored Products (SP), Sponsored Brands (SB / SBV Video), and Sponsored Display (SD), implementing single-keyword ad groups (SKAGs), root harvest funnels, and defensive brand isolation.
• Advanced Bid & Placement Engineering: Execute weekly bid, budget, and placement multiplier adjustments (Top of Search vs. Product Pages) using advanced bulk flat files and dayparting models.
• Wasted Spend Elimination & Search Term Harvesting: Perform deep weekly search term mining, negative keyword/ASIN sculpting, and root search query isolation to reclaim wasted spend and push winning search terms into exact-match scale.
• Data-Driven Diagnostics: Leverage Amazon Brand Analytics (ABA) and Search Query Performance (SQP) reports to monitor organic search share, impression share, and click-share velocity.
• Profit-First Client Reporting: Deliver transparent weekly and monthly reporting centered on TACoS, ROAS, blended ad-attributed vs. organic sales velocity, and net contribution to brand profit.
• Product Launches & Ranking Pushes: Formulate and execute aggressive honeymoon launch strategies, keyword ranking pushes, and market share defense plays.
• Cross-Department Synergy: Collaborate closely with catalog, creative, and inventory specialists to align advertising pushes with listing conversion rate (CVR), A+ content, and stock reorder lead times because great ads cannot fix a broken listing or an out-of-stock SKU.

• 2.5+ years of demonstrable, hands-on experience running Amazon PPC campaigns with direct account ownership (agency or 7/8-figure brand side).
• Bulk File Mastery: Uncompromising fluency in building, troubleshooting, and uploading Amazon Advertising flat bulk files (Excel/Sheets)—you do not rely solely on point-and-click UI.
• Advanced Analytics & Spreadsheets: High proficiency in Excel/Google Sheets (nested formulas, VLOOKUP/XLOOKUP, Pivot Tables, regression, and custom search term harvest models).
• Enterprise Amazon Tool Stack: Proven proficiency with tools such as Helium 10 (Cerebro, Magnet), DataDive, Scale Insights, Sellerboard, or equivalent PPC automation/analytics platforms.
• Organic & Paid Flywheel Acumen: A clear understanding of the organic ranking algorithm (Amazon A9/COSMO), how paid conversion rate lifts organic rank, and how to defend top-of-search placement profitably.
• Client-Facing Communication: Exceptional written and conversational English—you can comfortably explain complex data trends, write clear weekly client updates, and walk US brand owners through strategic decisions.
• A disciplined, self-directed mindset: You diagnose anomalies, catch budget leaks before they escalate, and do not need someone micromanaging your day-to-day bidding.

• Hands-on exposure to Amazon DSP (Demand-Side Platform), Amazon Marketing Cloud (AMC), or Amazon Attribution.
• Experience managing multi-market expansions across UK, Germany, and EU marketplaces.
• Experience with Amazon Vendor Central (1P) in addition to Seller Central (3P).
• Custom workflow automation, Python/Google Apps Script, or PowerBI/Looker Studio dashboard builds.
• Amazon Advertising Foundations or Advanced Retail Certification.

• Performance Incentives: Quarterly bonus structure tied directly to portfolio profitability and client retention.
• True Ownership: Portfolio strategy is entirely in your hands—you build the roadmap and make the optimization calls.
• Full Tooling & Tech Stack: Every enterprise tool, data tracker, and software license you need is fully funded.
• High-Caliber Peer Culture: Work alongside seasoned brand operators, creative directors, and catalog specialists who understand e-commerce at depth and will challenge and refine your thinking.
• Equipment & Tech Allowance: Dedicated workstation / tech support provided.
• Professional Development: Direct mentorship and continuous upskilling in DSP, programmatic ads, and brand acquisition models.

• Hybrid Setup: On-site at our office in Place, or fully remote for candidates based in Lahore with pre-scheduled in-office strategic collaboration days.
• Equipped Workspace: For remote days, you will need a quiet work area, stable high-speed internet with backup power (UPS/inverter), and a webcam/mic for client syncs.

Apply via WhatsApp 03337171185

To ensure your application is reviewed, please answer these two brief screening questions in the form:

1. What is the single largest monthly Amazon ad spend you have personally managed in bulk files?
2. In 2–3 sentences, describe how you use the Search Query Performance (SQP) report to adjust your Sponsored Products bidding.