Apple Search Ads Manager (Freelance) | Inspirio

We are currently looking for a Apple Search Ads Manager to join Inspirio, a project focused on the fast launch, development, and scaling of mobile applications.

Inspirio by the numbers:

• 40+ applications in finance, health, wellness, and utility niches.
• 5M+ downloads of our products.
• 3x growth in active users over the past 12 months.
• 35 core team members and a network of external partners.

Your focus will include:

• Audit apps to assess their readiness and potential for Apple Ads campaigns.
• Research and evaluate GEO opportunities based on market potential, competition and expected acquisition costs.
• Forecast campaign performance and define target acquisition metrics based on subscription economics.
• Develop and implement Apple Ads campaign strategies, including keyword research, campaign structure, bidding and budget allocation.
• Set up, manage and optimize campaigns to achieve target acquisition costs and business goals.
• Analyze campaign performance, identify growth opportunities and provide recommendations for further scaling.
• Evaluate the relationship between paid and organic acquisition to improve overall app growth.

You’re our ideal candidate if you:

• 2+ years of experience managing and optimizing Apple Ads campaigns for mobile apps.
• Experience working with subscription-based apps and understanding subscription metrics, including trial-to-paid conversion, retention, LTV, CAC and ROAS.
• Strong knowledge of ASO and Custom Product Pages (CPP) optimization to improve App Store conversion rates and Apple Ads campaign performance.
• Ability to audit an app's potential for paid acquisition, assess promising GEOs and estimate expected campaign performance and profitability.
• Strong expertise in keyword research, campaign structure, bidding strategies, budget allocation and campaign scaling.
• Experience analyzing campaign performance using attribution and subscription analytics tools.
• Ability to independently manage campaign setup, testing, optimization and performance reporting on a project basis.

Will be a plus:

• Understanding of the relationship between organic and paid acquisition, including their impact on keyword performance, App Store visibility and overall app growth.

What to expect in our hiring process:

• Step 1: Pre-screen.
• Step 2: Interview.
• Step 3: Job Offer.

About Inspirio:

Inspirio is a team operating at the fast pace of the mobile products market. We thrive on dynamics, launching new solutions, testing hypotheses, and seeing real results.

If you feel the same drive, send us your CV and join Inspirio — a team where inspiration turns into results.