Area Business Manager I

Job Title

Area Business Manager I

Job Category

Sales

Job Description

Job Title: Area Business Manager

Location: Based in Frimley, Surrey
Contract: Full-Time, Permanent
Working Pattern: Hybrid / Remote (Regular UK & Ireland Travel Required)

We are seeking an experienced Area Business Manager to join the EMEA Sales team at Hyster-Yale Materials Handling. This is a strategic, customer-focused role responsible for supporting dealer performance, driving market share growth, and delivering commercial success across the UK and Ireland.

Working in partnership with our dealer network and internal stakeholders, you will help develop and execute growth plans, identify new business opportunities, support key customer engagements, and provide market insight to strengthen our competitive position. You will play a key role in helping achieve sales objectives through effective relationship management, commercial support, and business development activities.

Primary Purpose

• Drive market share growth and sales performance across the UK and Ireland.
• Build strong relationships with dealer leadership teams and key stakeholders.
• Support the development and execution of strategic business plans.
• Identify and develop new business opportunities within target markets and customer segments.
• Provide commercial support on significant sales opportunities, customer visits, and product demonstrations.
• Deliver market and competitor insights to support business planning and decision-making.

Key Accountabilities

• Deliver agreed sales, revenue, and market share objectives.
• Support dealer performance through regular business reviews and growth planning.
• Identify opportunities to improve sales effectiveness and customer engagement.
• Assist with the development and execution of key customer opportunities.
• Monitor market activity, competitor developments, and industry trends.
• Support forecasting, pipeline management, and sales reporting processes.
• Collaborate with internal teams to ensure a consistent and effective customer experience.
• Promote Hyster-Yale products, solutions, and value proposition across the territory.

Knowledge & Skills Required

• Bachelor's degree in Business, Sales, Marketing, Engineering, or equivalent experience.
• Proven experience in sales, account management, dealer development, or business management within a manufacturing, industrial equipment, or related environment.
• Strong commercial awareness and business planning skills.
• Experience building and maintaining successful customer and stakeholder relationships.
• Excellent communication, presentation, and negotiation skills.
• Ability to analyse market data and identify growth opportunities.
• Self-motivated with strong organisational and territory management skills.
• Willingness to travel regularly across the UK and Ireland.

The successful candidate will be subject to complete background checks in line with company policy.

Job Type

Permanent

Time Type

Full time

Work Hours

39

Travel Required

Yes

Location

HY EMEA UK Frimley

Address

Centennial House

Zip Code

GU16 7SG

Field-Based

Yes

Relocation Assistance Available

No

Hyster-Yale Materials Handling, Inc., is a global leader dedicated to advancing the materials handling industry. We design, engineer, manufacture, sell and service a comprehensive line of lift trucks, attachments and power and technology solutions, marketed primarily under the Hyster® and Yale® brand names.

As one of the largest lift truck manufacturers, Hyster-Yale is not only committed to transforming the way the world moves materials from Port to Home, but also delivering optimal solutions that meet our customers’ needs while ensuring outstanding customer care.

Our achievements are driven by our people, our strong culture and commitment to our values, which are founded on a philosophy of integrity, respect and excellence. At Hyster-Yale, you can feel the loyalty from the inside out.