Area Sales Leader - West Region

Make a difference, protect lives, and achieve your dreams. Build your career with the industry-leading fire, life safety and security company.

The Area Sales Leader is responsible for leading, coaching, and developing branch sales teams in the Seattle, WA market to achieve revenue growth, market expansion, and customer acquisition objectives. This role partners closely with Branch Managers, Branch Sales Leaders, and operational leadership to execute company sales strategies, improve sales performance, and foster a culture of accountability and customer-focused selling. The Area Sales Leader provides strategic direction while maintaining an active presence in the field to coach sellers, strengthen customer relationships, and identify growth opportunities across the assigned territory.

Essential Duties & Responsibilities:

• Lead and develop branch sales teams across multiple locations within the assigned territory.
• Partner with Branch Managers and Branch Sales Leaders to develop and execute local market sales strategies.
• Partner with executive and regional leadership to establish annual sales goals, revenue targets, and performance objectives for assigned branches and sales teams.
• Translate annual sales goals into actionable territory, branch, and individual performance plans.
• Provide ongoing coaching, mentoring, and performance feedback to ensure sales professionals and branch teams achieve established goals and targets.
• Monitor progress against annual goals through regular performance reviews, pipeline evaluations, and sales metrics, implementing corrective action plans when needed.
• Foster a culture of accountability by recognizing high performance and addressing performance gaps through coaching and development.
• Conduct regular ride-alongs, sales observations, pipeline reviews, and coaching sessions.
• Analyze sales performance metrics and implement action plans to improve individual and team results.
• Recruit, interview, onboard, and develop high-performing sales talent.
• Ensure consistent execution of company sales processes, CRM utilization, and forecasting expectations.
• Build and maintain relationships with key customers, strategic partners, and community organizations.
• Collaborate with Operations, Marketing, HR, Finance, and other departments to deliver an exceptional customer experience.
• Monitor market trends, competitive activity, and customer needs to identify growth opportunities.
• Assist with budgeting, territory planning, and annual sales planning initiatives.
• Travel regularly between branch locations to support sales teams and business objectives.

Benefits and Perks:

• Excellent pay
• Medical, dental, vision
• Company paid life insurance
• Company paid short-term disability
• 401K with employer match
• Paid vacation and company holidays
• Training and Career Development
• Company vehicle (if job applicable)
• Immediate qualification for the ALL In Ownership Plan for all eligible full-time employees

Our Commitment:

Pye-Barker is built on four core values – customer-bias, trust, respect, and commitment – that serve as the north star for how we conduct business within our community and across our branches. As a group, we promise to do what’s right by our customers, community, and one another, each and every day.

Our EEO Statement:

Pye-Barker Fire & Safety is an Equal Opportunity Employer. All applicants will be considered for employment without regard to race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, pregnancy, sexual orientation, gender identity, gender expression, genetic information, disability, military service and veteran status, or any other characteristic protected by applicable law.

Why Work at Pye-Barker?

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We are hiring across the nation! Many of our roles provide on-the-job training to help you get licensed and working.

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Who is Pye-Barker Fire & Safety?

Our Goal

We strive to serve our communities by keeping businesses, families, and neighbors safe from fire, life safety, and security risks. Our values serve as the foundation for our culture -they're how we treat our customers and each other.

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Our Values

We promise to make recommendations that are always in the best interest of our customers and provide service that's responsive and dependable, every time.

You can count on us to care for you - our customer - as we care for each other.

We have the utmost appreciation for this industry and each other, and are proud to be working together to help our customers and neighbors protect what they've built.

We're committed to quality craftsmanship, quick response and taking care of our team members and our customers like family.