Area Sales Manager

The Area Sales Manager is responsible for driving revenue growth across the assigned territory through a blend of direct sales and partner collaboration. This role combines hands-on business development, account growth, and technical sales activity with the strategic support and enablement of selected reseller channels. It is well suited to a commercially driven sales professional who brings strong technical credibility, customer focus, and the ability to build effective partner relationships. To support the territory effectively, candidates must be based in Tuscany, Emilia-Romagna, or Lazio. Why Join Us? This is an opportunity to take ownership of a strategically important territory in a role that combines direct customer engagement, commercial growth, and partner collaboration. You will work in a home-based position with the autonomy to shape your approach, supported by cross-functional teams and a strong technical product offering in a specialist market. Key Responsibilities Direct Sales Drive new business and expand accounts through technical sales engagements across target industries. Deliver customized product demos and technical sales presentations tailored to customer needs. Manage the full sales cycle, from prospecting and qualification through quotation, negotiation, and close. Develop and maintain strategic account plans to support retention and growth. Leverage CRM (Salesforce) for pipeline tracking, forecasting, and reporting. Meet or exceed assigned sales quotas. Provide feedback on regional market dynamics, competitive positioning, and customer requirements. Channel and Reseller Collaboration Serve as the regional lead for managing internal resellers authorized to sell Vericut products within a shared commercial framework. Guide internal resellers through onboarding, training, sales enablement, and compliance with Vericut product and licensing standards. Coordinate closely on joint marketing, lead generation, and customer engagement activities. Oversee reseller levels and performance expectations, including sales facilitation, technical readiness, and first-line support responsibilities. Ensure smooth transactional workflows, including pricing structure alignment, order processing, and maintenance renewals. Partner & OEM Relationship Development Cultivate co-selling opportunities with machine tool builders, CAM software vendors, and tooling providers. Facilitate integration and go-to-market alignment with ecosystem partners to increase value to shared end customers. Internal Collaboration Work cross-functionally with product, support, marketing, and finance teams to align go-to-market execution. Collaborate closely with existing Area Sales Managers. Success Measures Achievement of assigned revenue and quota targets within the defined territory. Consistent growth in qualified pipeline, with accurate forecasting and effective CRM discipline. Expansion of existing customer accounts through strategic account planning, renewals, and upsell opportunities. Strong reseller and partner engagement, including effective onboarding, enablement, and contribution to regional growth. High levels of customer satisfaction, retention, and responsiveness to market opportunities and competitive dynamics. Required Skills Proven B2B technical sales experience, ideally in manufacturing or industrial software. Strong consultative selling, qualification, and closing skills. Commercially driven, with sound judgment in managing opportunities and priorities. Proficiency with CRM tools, ideally Salesforce. Ability to deliver tailored technical demos and presentations. Strong customer relationship management and account development skills. Excellent communication, negotiation, and relationship-building skills. Strong organizational skills with attention to KPIs and performance metrics. Effective cross-functional collaboration with internal teams. Regular travel is required. Strong English language skills. Preferred Qualifications Degree in Engineering, Business, or a related technical field, or equivalent experience. Experience with channel or reseller management and partner enablement. Familiarity with CNC machining, CAM/CAD, or engineering software. Experience working within partner-led or multi-channel sales environments. Interested? If you are a commercially driven sales professional with technical credibility and strong relationship-building skills, this role offers the chance to make a visible impact across the territory while developing long-term customer and partner value. NCBA category and classification: Impiegato, Level 1of the NCBA fot the Tertiary Commerce Sector Initial salary within the pay range of reference: starting from 45.000,00 Eur gross per year, with a compensation package including a commission plan reviewed annually with the manager. The actual salary offered will be determined based on various factors, such as internal pay equity, market benchmarks, responsibilities, experience, and skills of the selected candidates. Sandvik guarantees and promotes equal opportunity. All qualified candidates will be considered without regard to sex, gender identity, sexual orientation, race, skin color, religion, nationality, disability, age, or any other characteristic protected by law.