Area Sales Manager

Location: Bucharest, Romania (Office + Field Visits)

Company: Bit Soft

About Bit Soft

At Bit Soft, we deliver innovative software solutions specifically designed for the HORECA industry, helping hospitality businesses streamline operations, improve efficiency, and enhance the customer experience.

Our portfolio includes hotel and restaurant management platforms, POS systems, delivery and takeaway solutions, self-service kiosks, and mobile applications. Our solutions are trusted by leading brands such as KFC, Pizza Hut, City Grill, Starbucks, Radisson, JW Marriott, and Ramada.

As we continue to expand our presence in the market, we are looking for an Area Sales Manager with mandatory HORECA industry experience to strengthen our Sales team and drive business growth across Bucharest and the Southern Region of Romania.

Your Mission

As an Area Sales Manager, you will be responsible for driving new business acquisition, developing strategic relationships with HORECA businesses, and expanding Bit Soft's market presence across your assigned territory.

With a solid understanding of HORECA operations and industry-specific challenges, you will identify business opportunities, understand customers' needs, and recommend tailored software solutions that improve operational efficiency and support business growth.

This is a hands-on, field-oriented sales role for a commercially driven professional who combines industry knowledge, a hunter mindset, and a consultative approach to sales.

Key Responsibilities

1. New Business Development & Lead Generation

Proactively identify, prospect, and qualify new business opportunities within the HORECA sector, including restaurants, cafes, bars, hotels, and hospitality groups.

Build and execute a regional sales strategy to increase market penetration and acquire new customers.

Generate leads through cold calling, networking, referrals, industry events, and direct field visits.

Develop and maintain a healthy sales pipeline, ensuring consistent progress from lead generation to conversion.

Understand the operational challenges of HORECA businesses and identify opportunities to introduce relevant software solutions.

2. Sales Execution & Negotiation

Manage the entire B2B sales cycle, from prospecting and needs assessment to solution presentation, negotiation, and contract signing.

Present and demonstrate Bit Soft's software solutions, clearly communicating their business value and operational benefits.

Tailor commercial proposals to each customer's business model, requirements, and priorities.

Negotiate pricing and contractual terms in line with company policies and commercial objectives.

Achieve agreed sales targets and maintain accurate, up-to-date records of activities, opportunities, and results in the CRM.

3. Client Relationship Management & Collaboration

Build and maintain strong relationships with decision-makers, business owners, and managers within the HORECA industry.

Coordinate with internal teams to ensure a smooth transition from sales to implementation and client onboarding.

Identify opportunities for upselling, cross-selling, and referrals within the assigned territory.

Gather customer feedback and share relevant market insights with the Sales, Marketing, and Product teams.

4. Market Development & Industry Representation

Monitor HORECA market trends, customer needs, competitor activity, and emerging business opportunities.

Represent Bit Soft at relevant industry events, exhibitions, and networking activities.

Develop a strong understanding of the local hospitality market and identify opportunities to expand the company's customer base.

Mandatory: Previous professional experience in the HORECA industry. Candidates must demonstrate a solid understanding of hospitality operations, business models, and the specific challenges faced by restaurants, cafes, bars, hotels, or hospitality groups.

Minimum 2–3 years of B2B sales experience, preferably in technology solutions, hospitality software, POS systems, or related services.

A proven track record of acquiring new customers, developing business relationships, and achieving sales targets.

A strong hunter mentality, with confidence in prospecting, cold calling, networking, and approaching new clients.

Excellent communication, presentation, negotiation, and relationship-building skills.

The ability to translate customer needs into relevant business and technology solutions.

A commercially driven, proactive, and self-motivated attitude, combined with resilience and adaptability.

Strong organizational skills and the ability to manage multiple opportunities and priorities independently.

Proficiency in CRM systems and a structured approach to sales pipeline management and reporting.

Availability for frequent travel and client visits within Bucharest and the Southern Region of Romania.

A bachelor's degree in Business, Marketing, or a related field is an advantage.

Performance Metrics

Success in this role will be measured by:

Achievement of regional sales and revenue targets.

Number of new customers acquired and growth of the active sales pipeline.

Conversion rates and effectiveness of the end-to-end sales process.

Development of Bit Soft's market presence within the assigned territory.

Quality of client relationships and collaboration during the initial onboarding period.

Accuracy and consistency of CRM updates, sales reporting, and forecasting.

Why Join Bit Soft?

Competitive salary package and performance-based bonus.

Hybrid work environment combining office activities with client visits.

The opportunity to work with well-known hospitality brands and contribute to the digital transformation of the HORECA industry.

A dynamic and supportive team within an established technology company.

The opportunity to combine industry expertise, business development, and innovative software solutions in a commercially impactful role.