Asset Producer

Carhartt is the original US workwear brand that has been creating high quality workwear since 1889 to serve and protect hardworking people. Our products are robust and excel in durability, comfort, functionality, fit, and styling. Customers and craftsmen appreciate our products and have often been fan of our legendary American brand for many years. Our products can be used for many (professional, crafts and active outdoor) activities and can be worn during and after work.

For our eCommerce team, Carhartt EMEA/PAC is now looking for a new team member:

Asset Producer

The Asset Producer is responsible for the end-to-end creation, adaptation, and management of visual assets across ecommerce and digital channels. The role focuses on delivering high-quality, consistent, and channel-ready assets to support campaign execution and always-on content needs.

Working across teams, the Asset Producer ensures efficient production workflows, translating requirements into scalable outputs across formats, platforms, and regions. This includes asset creation, versioning, localization, and optimisation to meet technical specifications and performance requirements. In addition, the role supports structured asset organisation and availability within Digital Asset Management systems, contributing to improved accessibility, speed to market, and operational efficiency. The Asset Producer plays a key role in ensuring that all assets are delivered on time, meet quality standards, and align with defined guidelines and requirements.

The scope of this role is primarily focused on asset production and execution, working from established creative direction and campaign guidelines defined by Marketing. While creative origination and overall art direction remain led by Marketing, the Asset Producer may contribute to the design, adaptation and refinement of assets (within marketing guidelines), applying an eCommerce lens to ensure suitability across channels and formats.

The Asset Producer

• takes Marketing’s approved creative direction and produces all required asset variants – sizes, crops, and formats for ads, banners, PDP, email and social – at volume and on brand;
• guarantees brand consistency across every produced format, working within brand guidelines and style guides;
• does not take ownership of campaign concepting or art direction, which remain with Marketing. The Asset Producer may contribute through collaboration, but primarily focuses on execution, adaptation, and optimisation of approved creative.

The Asset Producer collaborates with members of the eCommerce and Marketing teams and reports to the eCommerce Manager.

Duties and responsibilities:

• Produce and version approved, brand-led campaign designs into every eCommerce-ready format and size required across channels – homepage, PDP, email, banners, and organic and paid social – optimized to each platform’s specifications while remaining faithful to the approved creative and visual identity.
• All imagery collation and editing for Carhartt.com - with focus on model imagery, product flats, lifestyle imagery and campaign imagery production, all delivered in a timely manner.
• Asset management support: support the (content) Marketing team with maintaining DAMs and product and lifestyle imagery availability.
• Support with marketing campaign toolkits, specifically around eCommerce and paid media executions.
• Act as the connector between Marketing (brand) and eCommerce, translating seasonal campaign concepts and always-on trading needs into consistent, scalable assets across all ecommerce and digital touchpoints.
• Collaborate closely with organic social (Marketing) and paid social (eCommerce) to maintain a consistent visual approach across social channels.
• Build and optimize production workflows, identify opportunities to automate repetitive tasks and scale asset output using tools such as Smartly and emerging production technologies.
• Support the (content) Marketing team with DAM maintenance (including the migration to and ongoing management of Canto) and ensuring product and lifestyle imagery is correctly sourced across EMEA and US portals, tagged, and available.
• Participate in weekly content syncs and following the agreed asset approval workflow and timelines to safeguard brand consistency and clear ownership.

Ways of Working – Brand & eCommerce Collaboration

The Asset Producer is a dedicated member of the eCommerce team and a key connector between Marketing and eCommerce. The role ensures brand-led campaigns are translated consistently, efficiently, and at scale across all ecommerce touchpoints – from PDP to social to paid media.

Ownership model for asset production:

• Brand identity – owned by Marketing;
• Campaign concept – Marketing (seasonal) and eCommerce (homepage and trading);
• Asset production – Asset Producer;
• Channel adaptation – Asset Producer and eCommerce;
• Final approval – Marketing.

Marketing supports the role through full onboarding on DAM solutions, brand guidelines, style guides (COE team) and product assortment (Merch team), regular guidance on locating assets across US and EMEA portals, and the opportunity to attend seasonal photoshoots.

What do you bring to the table?

• Bachelor’s degree or equivalent experience in Graphic Design, Marketing, Merchandising, or a related field.
• 1+ years of design experience.
• Experience with Figma or similar UX/UI tools is required.
• Experience with Adobe Photoshop and/or Illustrator is required.
• Experience with Smartly, or comparable creative automation / dynamic asset production platforms, is a strong plus.
• Familiarity with Digital Asset Management systems (e.g. Canto) and structured asset organisation, tagging and versioning.
• Affinity with new technology and workflow optimisation, with a proactive drive to automate and scale asset production.
• Understanding of ecommerce and paid media asset requirements and technical specifications across web and social platforms.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Highly organized with strong time management skills and attention to detail.
• Excellent communication skills, with the ability to collaborate cross-functionally at all levels and present ideas effectively.
• Self-motivated, proactive, and eager to take ownership of projects.
• Fluent in English (business level); additional languages (Dutch, German, Spanish, French) are a plus.

What do we have to offer?

Carhartt is a family-owned company for over 137 years now and stands for transparency, honesty, authenticity, and respect. The Carhartt EMEA/PAC team currently consists of around 85 associates.

We offer a 37-hour week, a hybrid way of working, a strong employee benefits package, 25 leave days per year. We supply you with home office equipment in case you would like to work from home for part of the (hybrid) workweek. Finally, we have a great EMEA team that we would like you to join in our beautiful office in Amsterdam-Oost!

Please note that we are Carhartt workwear and not Carhartt Work in Progress, which is a different company and not part of the original Carhartt brand.

Employee Benefits:

Salary range for this role: € 4.050,= – € 4.250,= gross per month, depending on level of expertise and background. We offer a performance-based bonus, non-guaranteed, based on (global) company/team/individual annual goals. We start with a 7-month contract, followed by a 1-year contract. We do not offer sponsorship for this role.

Application process:

We will (only) contact candidates with a suitable background (see entry requirements) and potential match for this role who live in the greater Amsterdam area. Please apply with your CV (Resume) and motivational letter. The first interview will be online (via Teams), the second interview will take place at our office.

Interested? We would like to hear from you!

Please apply via LinkedIn Recruiter.