Assistant Brand Manager Imodium UK & IE

Assistant Brand Manager Imodium UK & IE

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Marketing Manager Digestive Health & Antifungals Northern Europe

Location:

Europe/Middle East/Africa, United Kingdom, Reading, Berkshire

Work Location:

Hybrid

What you will do

We now have a great Assistant Brand Manager opportunity within the Digestive Health & AntiFungals brand team reporting to the DH & AF Marketing Manager.

You will be responsible for assisting the Marketing Manager with the excellent execution of Imodium in the UK including taking the lead on the Imohydrate launch execution in October with more pipeline to come. This is the first innovation for Imodium for many years and exciting brand extension that enables us to activate in different ways to reach consumers with a hydration solution with a Food Supplement status.

What you will do

• Drive profitable sales and value share growth of the Imodium brand in UK and Ireland
• Lead consumer and HCP launch & roll-out execution of Imohydrate 6,12,24 in UK and Ireland and the launch planning for future NPD (Energy, Live Cultures)
• Deliver, prove and then scale the brands first social and influencer strategy and execution on Imohydrate with more scope to communicate as a Food Supplement
• Contribute to and champion brand strategy to execute with excellence
• Streamline current Imodium messaging & claims across all key touchpoints & channels and identify new/optimised claims which are superiority driving, insight based and aligned with regs/medical.
• Lead the deployment of effective creative campaigns and toolkits delivered by the EMEA teams
• Contribute to shaping future EMEA workstreams and toolkits via collaboration as the Lead market with focus on living into new BBF and IAT model
• Assist in the development of retail ready plans to deliver Category growth and present to key Customers
• Work closely with commercial and shopper teams to implement commercial initiatives to drive profitability in line with targets and above benchmark rate of sale fully leveraging merchandising teams & syndicated field force
• Work with the ecommerce and media teams on campaigns and content optimisations online drive sales and share growth focusing on improving Digital Shelf metrics in line with prioritiesContribute to relevant brand team meetings (e.g. MDA & SQUAD meetings) and business planning processes
• Work with the local activation team in Ireland to execute the brand strategies where relevant
• Lead IAT Post Campaign Reviews and work with media partners to implement optimisations and/or course corrections to campaigns
• Closely partner with other functions (Category & CBI specifically) and use analytical skills to understand drivers of brand and competitor performance and agree, appoint and drive recommended actions
• Diligently manage and with finance team report on full Brand Marketing Expenditure (BME) in line with monthly phasing

Experience Required

• Brand marketing experience, either already at Assistant Brand Manager level, or a Graduate deemed ready for promotion, with a strong track record of performance
• Degree level educated or equivalent experience
• You will have experience, adapting and activating content & communication plans, including media strategy and deployment, data driven marketing
• Good commercial and financial acumen, including BME management
• Good Interpersonal skills with the ability to influence both upwards and downwards
• Flexibility to adapt plans/challenges as they arise
• Assistant Brand Management/Graduate experience in an FMCG environment essential

What we are looking for

• Strong interpersonal skills and collaborative style
• Can-do, positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges
• Strong presentation skills in internal & external environments, and is comfortable engaging with diverse audiences at external events
• Self-starter who is proactive and results driven
• Ability to work under time pressure and meet deadlines
• Proven implementation ability
• Good analytical, financial and business acumen skills

What’s in it for you

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Award-winning inclusivity

At Kenvue, we foster a culture of belonging. In 2024, Kenvue was selected as one of Seramount’s 100 Best Companies for working parents and caregivers, recognizing our ongoing commitment to providing inclusive benefits for Kenvuers and families.

Data driven. Digital first.

Our community attracts curious and collaborative team members motivated by always striving to improve. Our team offers you plenty of opportunities to deepen your existing expertise and build on new skills by broadening your exposure outside of your own category. By working across the business, we harness the power of data and technology in new ways to better understand human insights and drive better health outcomes.