Assistant eCommerce Manager

Position Purpose

The Assistant eCommerce Manager will take the lead in driving all aspects of online sales, from fuelling online demand generation and managing key eCommerce accounts, driving seamless operations in collaboration with our eCommerce enabler and cross-functional teams, to harnessing data analytics to unlock growth opportunities.

This role will play a pivotal part in accelerating the digital footprint of iNova’s portfolio of iconic consumer healthcare brands, including trusted names like Difflam, Betadine, Dequadin, Dermaveen, Duro-Tuss.

As the architect of our eCommerce strategy, the Assistant eCommerce Manager will be instrumental in delivering accelerated growth and profitability by executing high-impact initiatives across major eCommerce platforms across our key cluster – Singapore & Malaysia.

This is a key opportunity to shape our online presence, drive consumer engagement, and ensure we remain at the forefront of the consumer healthcare category online.

Key Accountabilities & Performance Indicators

· E-Commerce GMV

· E-Commerce EBIT

Key Working Relationships

Internal

Sales, Marketing, IT, Supply Chain, Country Management, Regulatory Affairs, Legal, Finance

External

E-Commerce Enablers, E-Commerce Marketplaces, E-Retailers (Lazada, Shopee, TikTok, etc)

Qualifications, Skills and Experience

· Bachelor’s degree in Business, Marketing, eCommerce, or a related field. MBA, a plus.

· 6+ years of hands-on experience in driving eCommerce strategy and operations, ideally in FMCG or consumer healthcare. We're looking for someone who doesn't just talk strategy but rolls up their sleeves and delivers results.

· Proven ability to manage key accounts and build strong partnerships with e-marketplaces, e-retailers, and eCommerce enablers. Familiarity with the eCommerce landscape in the MYSG cluster is a must.

· Mastery of eCommerce growth levers, with a solid track record in driving onsite and offsite traffic, improving conversion rates, and increasing basket sizes. You know how to pull the right levers—whether through performance marketing, optimization tactics, or merchandising strategies—to achieve rapid growth and maximize sales.

· Familiarity with seller centre backend, and skilled in data analytics with hands-on experience using tools like Google Analytics, Excel, Tableau, or similar. You’re someone who thrives on turning data into actionable insights to optimize campaigns and drive measurable performance improvements.

· A proven doer with exceptional project management skills—you know how to prioritize, plan, and execute tasks efficiently, ensuring nothing falls through the cracks while hitting key deadlines and targets.

· Demonstrated experience in managing P&L, well-versed with pricing tactics, channel costs & investments.

Personal Attributes

· High-energy, dynamic and driven, with the ability to hit the ground running as an individual contributor. You’re excited to take ownership of growing the business, build a brand sustainably.

· A true brand advocate, passionate about representing and championing our portfolio of consumer healthcare brands. You’re committed to ensuring these brands make a powerful impact across digital platforms.

· Strong interpersonal and communication skills, with the ability to seamlessly collaborate across departments (Marketing, Sales, Finance, Regulatory Affairs, IT, Supply Chain) and manage relationships with external partners. You're equally comfortable leading discussions as you are rolling up your sleeves to get things done.

· An entrepreneurial mindset, passionate for digital commerce innovation. You thrive in a fast-paced environment, driving results and growth with a relentless focus on achieving business targets.

· A customer-centric mentality with a deep understanding of how to create seamless, engaging, and memorable online experiences that resonate with our consumers.

Additional Requirements / Working Conditions

Fluency in English. A second language (Mandarin, etc) is a plus