Assistant Marketing Manager, Loyalty Programs

Do you enjoy turning customer insights into experiences that keep people engaged? If so, join our Marketing Activation team in Richmond, VA, as an Assistant Marketing Manager, Loyalty Programs!

This role supports the development and execution of loyalty and rewards experience across several of our brands. Working alongside experienced marketers and cross functional partners, you'll help bring programs and campaigns to life across web, email, text, social, direct mail and other channels. Responsibilities span coordinating activities from planning through launch, monitoring program performance, and contributing to ongoing improvements based on consumer insights and results.

It's a great opportunity to build broad marketing experience while learning how loyalty programs, digital experiences and integrated campaigns come together.

What you will be doing:

• Plan loyalty programs: Contribute to loyalty program and customer experience plans that support brand objectives and consumer needs. Gather inputs, document priorities and maintain program roadmaps and activation plans.
• Own delivery of activations and digital experiences: Own end-to-end delivery of key marketing activations, from marketing intent through requirements, deliverables, testing and launch readiness. Turn marketing needs into business requirements, experience needs and project inputs, and partner with marketing and technology to deliver digital loyalty experiences.
• Coordinate teams, agencies and suppliers: Work with brand, channel, creative, technology, analytics, legal, compliance, procurement, operations and external agencies to coordinate activities, track deliverables and support launches. Manage day-to-day agency and supplier relationships, including deliverables, timelines and execution, and advance issues and risks as needed.
• Develop marketing materials: Help develop creative briefs, marketing requirements, channel plans, content recommendations, testing plans and other materials needed to run loyalty programs and campaigns.
• Implement across touchpoints: Coordinate activations across web experiences, landing pages, email, text, social media, direct mail, catalogs, fulfillment and related consumer communications.
• Support rewards and fulfillment operations: Monitor incentive and catalog activity, redemption, inventory and fulfillment performance. Help with forecasting, invoicing, budget tracking and issue resolution alongside internal teams and external vendors.
• Use data to improve programs: Review consumer insights, engagement data, redemption trends and channel performance to find findings and opportunities. Support test-and-learn activities and post-launch reporting.
• Maintain processes and track progress: Maintain documentation, workflows and ways of working that support quality, compliance and on-time execution. Track project status, timelines, dependencies, risks and key decisions, prepare updates, and advance when support or decisions are needed.

We want you to have:

Required

• Bachelor's degree required. A degree in marketing, business, marketing communications, digital strategy or a related field is preferred.
• 1+ year(s) of professional experience in marketing, customer engagement, loyalty/rewards, digital marketing, project coordination or a related area. This includes helping develop or implement marketing campaigns, customer experiences or communications across one or more channels, such as web, email, text, social media or direct mail.
• Organization and project coordination: Strong organizational and project coordination skills. Able to manage multiple assignments, track details and deadlines, and follow through on deliverables.
• Communication and collaboration: Strong written and verbal communication skills, with attention to detail and the ability to organize information clearly. Works well with cross-functional partners and contributes effectively within a team.
• Analytical mentality: Basic analytical skills and an interest in using consumer insights, campaign results and performance data to find opportunities and improve marketing programs.

Preferred

• Loyalty and rewards operations: Exposure to loyalty or rewards programs, including points, incentives, catalogs, redemption, benefits or fulfillment. Experience with budget tracking, invoicing, inventory monitoring or basic forecasting.
• Digital marketing and delivery: Familiarity with digital marketing and customer experience concepts, including websites, email, text messaging and integrated marketing campaigns. Exposure to agile or digital product delivery processes, including requirements gathering, user acceptance testing and release coordination.
• Partner and workflow management: Experience working with creative agencies, technology partners, fulfillment vendors or other external partners. Familiarity with project or workflow management tools such as Adobe Workfront.

As a People Leader at Altria, you are accountable for both results and the experience of your team. You drive alignment by connecting strategy to daily work, and you model collaboration by embracing diverse perspectives. By creating trust, offering feedback, and leading with authenticity, you help strengthen Altria’s culture and deliver meaningful outcomes.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $80,800.00 - $118,750.00.

Why You’ll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:

• Work where connection and flexibility meet — enjoy the benefits of in-person collaboration three days a week (Tuesday - Thursday), while maintaining the flexibility to work remotely on Mondays and Fridays. Our hybrid approach empowers you to stay connected, collaborate with colleagues, and manage your schedule in a way that works best for you.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully.
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real.
• Get recognized for your work — annual merit increases and performance bonus.
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%–17% of your base salary.
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends.
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family.
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life.
• A culture that gives back — paid volunteer days and a shared commitment to making a difference.

At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.