Assistant Vice President (Events Programming & Production), Indoor Attractions & Experiences

Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.

Job Duties and Responsibilities:

The role sets the strategic direction and leads the creative, content development and delivery of compelling, high-impact events and programmes across Mandai’s indoor attraction & relevant venues. The portfolio includes seasonal showcases, business events (MICE), thematic exhibitions and IP-based experiences aligned with Mandai’s mission of inspiring people to protect wildlife and nature. The role champions innovation and excellence, builds strong partnerships, and delivers commercially viable, guest-centric content that drives footfall, brand equity and ancillary revenue.

Strategy Leadership and Vision

• Define and drive 18 months events calendar and programming strategy centred on storytelling, sustainability and commercial relevance.

• Translate brand, market and audience insights into an integrated content calendar spanning edutainment, IP activations and MICE events.

• Use performance data and market intelligence to prioritise concepts, audiences and investment.

Content and Programming Excellence

• Lead the full programme lifecycle from ideation, feasibility and budgeting through creative development, production, launch and post-event review.

• Set creative and experience standards while ensuring alignment with Mandai’s conservation ethos, brand and guest promise.

• Develop seasonal showcases, thematic exhibitions, immersive concepts and IP-based experiences suited to indoor venues.

Commercial, Financial and Operational Oversight

• Own the budget, resource plan, procurement and vendor contracting for the events and programming portfolio.

• Partner with Operations, Marketing, Commercial, Licensing, Sustainability, Finance and other teams to ensure safe and seamless delivery.

• Lead post-event reviews, analysis of guest feedback and continuous improvement.

Team Leadership and Capability Building

• Lead, coach and develop a high-performing events and programming team.

• Build a culture of creativity, agility, accountability, collaboration and disciplined execution.

• Set clear goals, roles, standards and development plans for the team.

Job Requirements:

• Bachelor’s Degree in Arts Management, Marketing, Hospitality, Events Management or a related discipline.

• At least 10 years of progressive experience in event strategy, programming and production within the lifestyle, entertainment, tourism or MICE industries.

• Proven track record of leading complex, multi-million-dollar events with marquee partners, ideally in indoor venues or immersive attractions.

• Strong business acumen and a deep understanding of experiential marketing, guest engagement and commercial drivers.

• Experience in integrated venues with layered edutainment, business and lifestyle experiences is advantageous.

Personal Characteristics and Behaviours

• Creative and forward-thinking, with strong curiosity about market trends, technology and emerging experience formats.

• Strategic, commercially astute and guest-centric, with the ability to translate insights into distinctive content.

• Excellent stakeholder engagement, negotiation and communication skills, with the presence to influence C-suite leaders, public agencies and creative talent.

• Decisive and accountable, with sound judgement in balancing creative, operational, financial and reputational considerations.

• Collaborative and agile, able to lead through ambiguity and align diverse teams around clear outcomes.

• Strong people leader who coaches talent, sets high standards and builds a culture of creativity and disciplined execution.