Associate, Brand Strategy and Activation

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The Associate, Brand Strategy & Activation supports the development, activation, and adoption of Humana's brand strategy across the enterprise. This role translates customer, market, competitive, and business insights into actionable recommendations, helping ensure brand priorities are consistently reflected across campaigns, communications, customer experiences, and business initiatives. Working closely with cross-functional teams, the Associate supports strategic planning, brand governance, activation, and enablement efforts that strengthen brand awareness, differentiation, and customer engagement.

As the Associate, Brand Strategy & Activation, you will help shape how Humana's insurance brands come to life across the enterprise. This role, reporting into the Associate Director, Brand Strategy & Activation, supports the development, activation, adoption, and governance of brand strategy by translating customer, market, competitive, and business insights into meaningful brand experiences across marketing, communications, customer journeys, and business initiatives.

You will partner with cross-functional stakeholders to ensure brand priorities are consistently applied across touchpoints while supporting strategic planning, activation, implementation, governance, and enablement efforts. This role is ideal for a highly organized marketer who enjoys turning strategy into action. Successful candidates are comfortable navigating ambiguity, managing multiple stakeholders and workstreams, and helping bring large-scale brand initiatives to life in a complex, matrixed organization.

Role Responsibilities

• Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation.
• Partner with cross-functional teams to ensure brand strategies are effectively translated into campaigns, communications, experiences, and other customer touchpoints.
• Support the implementation of major brand initiatives, coordinating activities across marketing, communications, customer experience, digital, media, and business teams.
• Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, training materials, and adoption resources.
• Support education, training, and engagement efforts that help teams understand and consistently apply brand strategy across the organization.
• Facilitate stakeholder meetings, document key decisions and action items, and help drive accountability across teams to keep initiatives moving forward.
• Support brand strategy governance efforts by providing guidance and recommendations that promote consistent application of brand positioning, messaging, visual identity, and tone of voice.
• Partner with internal teams and agency partners to support successful execution of brand initiatives and activation efforts.
• Assist in monitoring brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities.
• Help identify risks, dependencies, and opportunities across projects, proactively elevating issues and helping drive solutions that keep work on track.

Use your skills to make an impact

Required Qualifications

• Bachelor's degree.
• 3+ years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or a related field.
• Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.
• Strong written, verbal, presentation, and relationship-building skills.
• Demonstrated ability to collaborate effectively across cross-functional teams.
• Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
• Comfortable operating in ambiguity and helping define plans, processes, and next steps in evolving situations.

Preferred Qualifications

• Degree in Marketing, Communications, Business, or related field.
• Experience in healthcare, insurance, financial services, consumer packaged goods, or another regulated industry.
• Experience developing briefs, activation plans, training materials, playbooks, toolkits, or brand guidance resources.
• Experience leveraging consumer and market insights to support strategic decision-making.
• Experience working in a highly matrixed organization, agency environment, or client-services setting.
• Experience supporting large-scale brand launches, rebrands, integrated marketing campaigns, or enterprise transformation initiatives.
• Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes.
• Experience working with creative agencies or external partners.
• Experience facilitating workshops, training sessions, or stakeholder working meetings.

Additional Information

Occasional travel to Humana’s offices for training or meetings may be required.

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$71,100 - $97,800 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 10-29-2026

About us

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.