Associate Business Development & Strategic Marketing Director, Greater Asia

embecta is a global medical device company with a 100-year legacy in insulin delivery and diabetes care. Driven by innovation, purpose, and a commitment to improving lives, we are expanding our portfolio of solutions to serve even more patients, healthcare providers, and communities around the world.

JOB DESCRIPTION SUMMARY:

In this role, the Associate Business Development & Strategic Marketing Director will lead Business Development and Strategic Marketing across Greater Asia, driving strategic partnerships and pipeline expansion in alignment with embecta's global priorities.

This includes aligning new portfolio strategy, go-to-market execution, and cross-functional priorities to unlock synergies and accelerate sustainable corporate growth.

Working closely with regional leadership, country teams, and global functions, the role will identify growth opportunities, build actionable business cases, strengthen market positioning, and ensure disciplined execution of strategic initiatives across Greater Asia.

KEY RESPONSIBILITIES:

Business Development & Growth Strategy

• Lead the Business Development agenda across Greater Asia and translate embecta's global priorities into regional growth initiatives.

• Identify, evaluate, and advance strategic partnerships, distribution opportunities, licensing opportunities, and other business development initiatives.

• Build and actively manage a robust business development pipeline, establishing clear opportunity prioritization, stage gates, business cases, and governance.

• Assess market trends, customer needs, healthcare ecosystem developments, and competitive dynamics to identify new sources of growth.

• Develop financial and strategic assessments to support investment decisions, partnership choices, and resource allocation.

Strategic Marketing & Market Leadership

• Lead the development and execution of Greater Asia strategic marketing plans to strengthen market positioning and accelerate sustainable growth.

• Translate market insights into actionable segmentation, targeting, positioning, value propositions, and go-to-market strategies.

• Partner with commercial teams to optimize customer experience and enhance market impact.

• Monitor competitive activities and industry trends to identify risks, opportunities, and strategic implications.

• Ensure marketing priorities and investments are linked to measurable business outcomes and regional growth objectives.

Market Insights, Analytics & Innovation

• Develop a robust market intelligence framework to support strategic decision-making.

• Use data and analytics to identify growth drivers, pipeline opportunities, portfolio gaps, and evolving customer needs.

• Generate strategic insights and recommendations for leadership through market assessments, portfolio reviews, and business reviews.

• Promote innovation by identifying new approaches, technologies, partnerships, and business models that create competitive advantage.

• Lead strategic planning processes and contribute to annual and long-range business planning.

Cross-Functional Leadership & Collaboration

• Partner closely with related teams to ensure successful strategy and integration execution.

• Lead and influence complex cross-functional and cross-market projects that support regional growth objectives.

• Create alignment across regional, country, and global stakeholders, enabling timely decisions and disciplined execution.

• Foster a culture of collaboration, innovation, accountability, and continuous improvement.

• Provide leadership and mentorship to team members, supporting talent development and organizational capability building.

Governance & Compliance

• Ensure all business development, integration, and marketing activities comply with company policies, industry regulations, and applicable local requirements.

• Maintain high ethical standards and promote appropriate governance across strategic initiatives and partnerships.

• Undertake additional responsibilities and strategic projects as assigned, in line with business and organizational priorities.

EXPERIENCE & EDUCATION:

• Bachelor's degree in Business, Marketing, Healthcare Management, Economics, or a related field required.

• MBA or other advanced degree preferred.

• Minimum 10 years of progressive experience in business development, strategic marketing, portfolio strategy, commercial strategy, consulting, or related functions.

• Experience in the medical device, healthcare, pharmaceutical, or FMGC.

• Overseas study or work experience a must-have requirement.

• Demonstrated success in building business development pipelines and developing strategic partnerships across multiple markets.

• Proven experience leading complex integration, transformation, or cross-functional strategic projects; post-merger integration experience is highly desirable.

• Experience developing portfolio strategies and go-to-market plans in a regional or multinational environment.

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong strategic thinking, business acumen, and growth mindset.

• Excellent analytical and problem-solving capabilities with the ability to transform data into business insights.

• Strong capability in business development, partnership evaluation, portfolio strategy, and pipeline management.

• Demonstrated ability to lead integration programs, establish governance, manage interdependencies, and drive results across workstreams.

• Strong understanding of healthcare markets, customer dynamics, and commercial models.

• Exceptional communication, presentation, and stakeholder management skills.

• Proven ability to influence senior leaders and align regional, country, and global stakeholders.

• Strong project management and execution capabilities, with disciplined follow-through and issue escalation.

• Entrepreneurial mindset with the ability to identify and capitalize on new opportunities.

• Experience in market research, business analytics, strategic planning, and synergy tracking.

• Proficiency in Microsoft Office applications; experience with Power BI and CRM platforms is advantageous.

• Fluent in English and Chinese, with excellent written and verbal communication skills.

WORKING CONDITIONS & ENVIRONMENT:

Business travel required. Travel Frequency: 25% - 50%

embecta is an Equal Opportunity/Affirmative Action Employer.  We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

About Us

At embecta, a career is more than a job, it is an opportunity to make a meaningful difference in the lives of about 30 million people around the world who depend on our products to manage a chronic condition every single day.

As we expand our capabilities, reach, and impact, there’s never been a more exciting time to join us.

Follow embecta on LinkedIn