The Role
The Associate Creative Director, Writer is responsible for touching every piece of the creative process and helping develop culture-first work as part of the creative team at Giant Spoon. From conception to production, they will be a steward of storytelling for our brand partners, bringing ideas to life through a myriad of formats and styles.
The ideal candidate understands the fundamentals of writing and strives to engage audiences with every word, all while collaborating with teammates across functions and departments, working most closely with an Associate Creative Director, Art partner. We are looking for someone who is dedicated to making innovative work that stirs shit up, across the advertising industry and culture at large. The ideal candidate should have experience with integrated campaign work and bring holistic thinking to executions.
Most importantly, we are looking for someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with. This team is based in the New York office and works in a hybrid fashion with in-office work on Tuesdays, Wednesdays, and Thursdays.
Responsibilities
Collaborate with ACD, Art partner to ideate and create work that delivers on client goals and aligns with Giant Spoon’s mission to expand how audiences experience brands, while also having a nuanced understanding of client feedback and a client’s place in the market.
Translate creative strategy into creative ideas, exhibiting an expert understanding of the client's brand story, the cultural environment, the marketing approach and the competition.
Work hand in hand with an Art partner to develop internal and external presentations of creative ideas and thought processes
Effectively share and present work internally to creative leadership and present a strong point of view; confidently pushing the envelope or proposing alternative approaches
Collaborate with Strategy, Design and Production Teams to maintain the integrity of the creative through the concept and campaign development process
Lead relationships with outside vendors and collaborators (e.g. directors, stylists, models, editors, etc.)
Serve as a creative lead on-set for shoots, managing execution and working directly with outside vendors in real time to ensure quality of the final product
Manage the day-to-day work of junior team members and may have direct reports on their own projects or across other projects to manage and mentor
Present work to clients passionately, articulately, and in a way that reflects an understanding of client goals/desires while continuously building a deeper relationship with clients.
Communicate concepts creatively when traditional modes of representation aren’t appropriate for the situation at hand (i.e. sketches, collages, requesting a client workshop etc.)
Communicate any flags proactively in deliverables or work to the CD or creative lead on a project
Champion the brand with consistency across visual design assets and help develop a unified design brand language
Craft memorable, storytelling visuals to support new business pitch opportunities
Flex outside of the primary skill set including ability to write up idea concepts as needed
Requirements
6+ years of experience as a conceptual writer in an advertising agency
Mastery of concepting, campaign architecture, and short form writing
Experience with and passion for conceptual thinking, campaign development, and cross-channel creative execution
Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
Concept and create beautifully designed content from briefs, insights and strategy
Experience working with Google Suite (Gmail, Docs, Slides, Sheets) a plus
Works efficiently in a fast-paced environment
Possesses keen problem-solving skills and overcomes challenges successfully
Exhibits openness for learning and growth
Takes personal initiative and demonstrates independent thinking
Effective written, verbal, and visual communicator
Ability to craft internal / external presentations and present in an engaging way
Ability to effectively prioritize tasks and be resourceful, flexible and quick to adapt in a fast-paced environment.
Acute attention to detail
Ability to collaborate creatively across departments and offices
Ability to foster trusting relationships with teammates and clients
Open to receiving and providing thoughtful feedback
Ability to effectively manage up and down
Demonstrates proactivity on projects
Ability to coach and mentor a growing team
Ability to foster a collaborative and caring team environment
Participate in day-to-day communication with key team members and partners to identify the right times to execute and the right times to delegate
Recommend new formats and tools to leverage in client projects
Experience with digital and/or social content production
What We Offer
The anticipated annual salary range for this position is $130,000 -$145,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).
