Associate Director, Data Management and Visualization

Agency:

Omd

Job Function:

Data and Analytics

Job Subfunction:

Data Engineering

Job Description:

The Associate Director, Data Management & Visualization, will ensure that our agency and client teams have access to timely, accurate, and reliable data they can use to make critical business decisions quickly by focusing on the following competencies:

• Metadata creation, semantic layering, and AI-enablement
• Data curation, reporting, and visualization
• Media, advertising, and marketing industry expertise
• Process development, project management, and delivery
• Account, stakeholder, and relationship management

Key Responsibilities:

• Design and optimize workflows, systems, and tools to streamline processes, improve onboarding for new advertisers, partners, and vendors, and ensure consistent, scalable operations across agency and client teams.
• Oversee the design and governance of key analytics initiatives, including the development of taxonomies, naming conventions, data quality standards, and compliance monitoring to ensure accuracy, completeness, and timeliness across all data sources.
• Build and advance DM&V capabilities across data operations, process automation, campaign reporting, and dashboard visualization, driving adoption of scalable, AI-enabled solutions that support data-driven decision-making across Omnicom's agency network.
• Drive innovation in analytics and data infrastructure by developing modern metrics frameworks, applying semantic layering, creating AI-ready datasets, and enabling advanced analytics, machine learning, and generative AI applications.
• Manage the delivery of centralized reporting environments and intuitive data solutions — including on-demand campaign reports and self-serve dashboards — to support global rollouts, platform adoption, and consistent agency-wide access to reliable data.
• Serve as a point of contact for agency leadership and key stakeholders, representing DM&V capabilities in strategic conversations, business reviews, and capability presentations, while influencing cross-functional groups and fostering strong internal and external partnerships.

Required Skills and Qualifications

• BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a related field.
• 6+ years’ experience in marketing science, advertising analytics, marketing operations, business intelligence, or data engineering, ideally in a media, agency, or client environment.
• Knowledge of modern cloud technologies (e.g., Snowflake, Databricks), familiarity with generative AI tools and platforms (e.g., Google Gemini, Claude, ChatGPT, Copilot), and experience with project management tools (e.g., Asana) is required. Experience with JIRA is preferred.
• Knowledge of marketing technology tools and advertising technology platforms is required. Experience with DSPs, ad verification, or ad servers is preferred.
• Proficiency with data transformation and data quality tools is required. Experience with dbt, Alteryx, or Azure Data Factory is preferred.
• Expertise in business intelligence technologies; direct experience with Power BI or Tableau is required. Experience with Adverity or Rivery is preferred.
• Experience with programming and query languages for business intelligence, including proficiency in SQL, is required. Familiarity with Python or DAX is preferred.
• Excellent communication skills; experienced in engaging with diverse teams and leadership and in influencing global cross-functional groups without authority. Experience collaborating with offshore, technology, operations, vendors, and agencies is required.

$120,000 - $150,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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