Associate Director, Direct-to-Patient (DTP) Marketing

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.

We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.

Gilead is seeking an Associate Director, Direct-to-Patient (DTP) Marketing to champion the launch of our long-acting HIV Treatment. In this role, you will report directly to the Senior Director, DTP Marketing and play a central part in developing and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

This individual will lead patient-facing promotional asset development and execute programs designed to educate, engage, and support people with HIV throughout their treatment journey. The role will also be responsible for translating patient and customer insights into meaningful experiences across patient programs, advocacy and community initiatives, congresses and events, and other relevant channels.

The Associate Director will collaborate closely with cross-functional partners and external agencies to deliver high-quality, compliant programs while supporting overall brand and launch readiness priorities.

Role Overview & Responsibilities

• Assists in the development of the patient marketing strategy, launch planning, and annual tactical plan, with a focus on personal promotion and patient engagement.
• Leads development and execution of patient promotional materials and resources, including patient discussion guides, welcome and starter programs, and other patient-facing initiatives.
• Develops and executes patient advocacy and community engagement initiatives, including Patient Ambassador Programs, influencer programs, and Community Advisory Boards.
• Leads patient engagement activities across key congresses, community events, and other relevant patient-facing opportunities.
• Supports pharmacy engagement initiatives and development of resources designed to educate and engage patients throughout the treatment journey.
• Effectively manages agency partners to deliver high-quality programs and materials on strategy, within timelines and budget, and measures outcomes.
• Gains approval for patient promotional materials and programs through internal review processes, including management and Medical-Legal-Regulatory review, and secures final production.
• Works cross-functionally with Medical, Legal, Regulatory, Public Affairs, Community Engagement, Market Research, Market Access, Patient Support Services, Sales, and other key stakeholders to ensure integrated and compliant execution.
• Supports launch readiness across patient engagement workstreams, proactively managing critical deliverables, dependencies, timelines, and risks.
  

Basic Qualifications

• 10+ Years with BS/BA
  OR
• 8+ Years with MS/MA or MBA
  

Preferred Qualifications:

• Demonstrated understanding of pharmaceutical regulatory requirements and their impact on the development of marketing materials is required.
• Recognized expertise in implementing a pharmaceutical communication plan, including generating publications, organizing continuing medical education activities, and advocacy development.
• Must be very familiar with industry trends and remain current with competitors’ resources and practices.
• Must have a successful record of developing external relationships leading to brand advocacy.
• Must have a track record of successful pharma/biotech patient/community marketing, with an understanding of expense budget planning and tracking.
• Proven ability to manage cross-functional teams or work groups, as well as direct reports.
• Strong strategic thinker with the ability to formulate, develop, and execute strategy.
• Excellent analytical skills, with the ability to identify and understand complex issues and problems and provide appropriate recommendations to senior management and cross-functional stakeholders.
• Excellent interpersonal skills with the ability to lead, collaborate, resolve conflict, and drive consensus among individuals from a variety of cultures and disciplines.
• Must possess sophisticated negotiating, influencing, project management, and consulting skills.
• Strong organizational skills, including the ability to follow assignments through to completion with a bias toward execution.
• Excellent oral and written communication skills are required.
• Must possess the ability to maintain, develop, and utilize strong product and therapeutic disease knowledge to promote the appropriate use of Gilead products to Key Opinion Leaders.
• Proven curriculum development and instructional design skills, with in-depth familiarity and knowledge of commonly used training concepts and practices.
• 8+ years of experience.
• Bachelor’s degree in Marketing or a related field required.
• Previous experience in marketing research and/or pharmaceutical sales required.
• MBA or other advanced business degree desired.
• In-depth knowledge and experience in the franchise-specific market preferred.
• Minimum of 3 years of product marketing or advertising experience focused on consumers or patients required.
• Prior expertise working with Advocacy, Community, and National Health systems and services preferred.
• Basic image-editing skills using Photoshop and/or Fireworks are a plus.
• Basic working knowledge of HTML editing tools such as Dreamweaver is a plus.
• Experience with content management systems is a plus.
• Previous direct managed care experience, either in marketing, account management, or other roles, is preferred.
• Previous pharmaceutical/biotech or related field sales or sales management experience is preferred.

People Leader Accountabilities

• Create Inclusion by demonstrating the business value of diverse and inclusive teams and embedding equity and respect into day to day people management practices.
• Develop Talent by understanding team members skills experience aspirations and potential and providing coaching feedback and development opportunities.
• Empower Teams by connecting team goals to organizational purpose removing barriers to execution and enabling cross functional collaboration.

For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

For jobs in the United States:

Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.

For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.

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Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.

Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

For Current Gilead Employees and Contractors:

Please apply via the Internal Career Opportunities portal in Workday.

About Us

Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.