Associate Director of Marketing & Publicity

Associate Director, Marketing & Publicity – Adult Books

Location: New York, NY or Beverly, MA (Hybrid)

Lead the Marketing Strategy Behind Exceptional Books

Quarto is seeking an experienced, strategic, and collaborative Associate Director, Marketing & Publicity – Adult Books to help shape the success of our Adult publishing program.

This leadership role combines strategic planning, team leadership, and hands-on campaign management. Working closely with the Director of Marketing & Publicity, you will guide marketing and publicity strategy across Quarto's Adult imprints, mentor a talented team, manage departmental budgets, and lead campaigns for high-priority titles publishing into the U.S. market.

We're looking for someone who can balance big-picture thinking with execution, lead through influence and collaboration, and bring a deep understanding of book marketing, publicity, audience development, and consumer engagement.

What You'll Do

Lead Strategy & Team Development

• Partner with the Director of Marketing & Publicity to develop long-term marketing and publicity strategies across Adult publishing categories.
• Manage, mentor, and develop the Adult Marketing & Publicity team.
• Provide strategic direction and campaign oversight, ensuring resources are aligned with title priorities and business goals.
• Foster a collaborative, innovative, and results-oriented team culture.

Drive High-Impact Campaigns

• Create and execute integrated marketing and publicity campaigns for priority UK-originated titles publishing into the U.S.
• Develop campaigns that drive sales, build awareness, and maximize visibility across media, retail, digital, influencer, and social channels.
• Serve as the primary U.S. marketing contact for designated UK publishing teams and authors.

Manage Budget & Performance

• Own the Adult Marketing & Publicity budget, including title investments, vendor relationships, and agency spend.
• Analyze campaign performance, sales trends, and marketing ROI.
• Develop benchmarks and recommendations that improve future campaign effectiveness and resource allocation.

Collaborate Across the Business

• Partner closely with Publishing, Sales, Digital Marketing, Operations, and Finance teams to ensure cohesive title strategies.
• Work with Digital Marketing to develop paid and organic initiatives across Meta, Google, Amazon, influencer marketing, email, and social media.
• Communicate campaign results, insights, and recommendations throughout the organization.

Represent Quarto Externally

• Build and maintain relationships with authors, agents, booksellers, media, influencers, and industry partners.
• Represent Quarto at trade shows, conferences, bookseller events, and author appearances.

What We're Looking For

Qualifications

• Bachelor's degree preferred.
• 7+ years of experience developing and leading integrated marketing and publicity campaigns, ideally within adult trade publishing.
• Demonstrated success managing teams and developing marketing strategy at a departmental or list-wide level.
• Experience leading strategic planning, budget management, and resource allocation across multiple projects and priorities.

Skills & Expertise

• Deep knowledge of book marketing, publicity, audience development, and consumer engagement.
• Strong understanding of earned, owned, paid, social, and influencer marketing channels.
• Proven leadership and coaching experience with high-performing teams.
• Strong analytical skills and experience using campaign and sales data to inform strategic decisions.
• Exceptional communication, presentation, and relationship-management skills.
• Experience working directly with authors, media, publishing partners, and booksellers.
• Familiarity with Adobe Creative Cloud, Canva, Edelweiss, Cision, Microsoft Office, and digital marketing platforms preferred.

Why Join Quarto?

This is an exciting opportunity to help shape the marketing strategy behind a diverse and award-winning Adult publishing program. You'll lead talented marketers and publicists, work with high-profile authors and publishing partners, and play a key role in bringing exceptional books to readers around the world.

QuartoUS is an equal opportunity employer; M/F/D/V are encouraged to apply. Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits & generous paid time off.

All applicants should be authorized to work in the United States. Quarto does not provide sponsorships.