Associate Manager, Content Marketing Services

Key Accountabilities:

• Support our new hotel openings through keyword research to identify high-value search phrases driving qualified traffic, and optimize on-page elements such as title tags and meta descriptions.
• Manage large list of hotels and their channel participation for the social review program, ensuring hotels are properly onboarded and connected across channels.
• Demonstrate clear understanding of GEO strategy and localization, review content developed by external partners and confirm multiple brand tones of voice.
• Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics.
• Provide additional content marketing support for new hotel openings as needed.

Requirements:

• Bachelor's or master's degree in marketing, advertising, content strategy, project management, or an equivalent combination of education and work-related experience
• Excellent written and verbal communication in English required
• 2-5 years of experience in marketing / project management
• Demonstrated or previous experience in SEO analysis and performance analysis is preferred, but not required.

Work scheme

We operate under a hybrid working model with 4 days in the office and 1 remote day per week, combining in-person collaboration with the flexibility of working from home.