Associate Manager, Digital Marketing (Cuisinart)

Position Summary:

The Associate Media Manager plays a key role in driving cross-channel media initiatives for a leading kitchen appliance brand. Reporting directly to the Senior Manager, Digital Marketing & Media, this position owns the planning, execution, optimization, and performance of integrated digital media campaigns while supporting influencer marketing efforts. Working closely with internal stakeholders and agency partners, this role helps build brand awareness, drive product consideration, and deliver measurable business results across full funnel marketing. Ideal candidates bring either agency or brand-side experience and a passion for digital media and emerging marketing trends.

Key Responsibilities:

Media Planning & Execution

• Manage the execution, optimization, and performance of cross-channel media campaigns across paid social, influencer marketing, streaming TV, programmatic, online video/display, streaming audio, and emerging media platforms
• Partner with external agencies and internal teams to launch media campaigns on time in full, aligning with established product priorities, retailer commitments, delivering against media KPIs
• Collaborate with internal stakeholders, agency partners, and creative teams to develop and brief media assets, ensuring alignment with campaign objectives, audience strategy, and brand guidelines
• Execute ad trafficking with agency partners, ensuring creative assets, tracking links, and campaign details are accurate, meet platform specifications, and are delivered on time
• Monitor pacing, budgets, and campaign performance daily/weekly/monthly to ensure efficient spending and optimize as needed
• Keep track of competitor activity, platform updates, and emerging media trends. Share insights and timely updates on significant competitive developments with media, brand marketing, and organic social teams

Influencer Marketing

• Support day-to-day influencer campaign execution with agency partners, managing timelines, deliverables, and stakeholder feedback across product launches and seasonal initiatives
• Assist with influencer campaign briefs outlining key messaging, creative direction, content requirements, and campaign KPIs
• Review creator recommendations, concepts, and content with agency partners and internal stakeholders to ensure alignment with brand guidelines, product messaging, and disclosure requirements
• Partner with external agencies to activate influencer content across paid channels, tracking usage rights, asset readiness, and performance learnings to inform future campaigns
• Facilitate the integration of influencer and brand partnerships into broader media campaigns and activations
• Coordinate product sample requests and fulfillment for influencers, editors, and broader marketing initiatives

Reporting & Analytics

• Analyze media performance, conversion data, A/B test results, and brand health metrics to identify trends and recommend actionable campaign improvements
• Monitor agency dashboards and reporting trackers, validate data accuracy, and pressure-test insights and optimization recommendations against campaign objectives and KPIs
• Support annual measurement planning, evaluate in-flight optimizations for approval, and develop performance summaries and presentations for executive leadership

Cross-Functional Collaboration

• Partner with e-commerce, retail marketing, brand marketing, and product teams to align media plans with product launches, promotions, seasonal campaigns, and retail events
• Collaborate with the in-house creative team to tailor messaging and visuals to each media channel while maintaining a consistent brand voice and visual identity
• Coordinate with organic social, retail media, and PR teams to share influencer best practices, reinforce brand and compliance guardrails, and review influencer and organic content as needed
• Work closely with finance, legal, and regulatory teams to maintain financial accuracy and ensure media and influencer activities meet applicable requirements

Operations & Financial Governance

• Manage all paid media and influencer invoice processing, reconcile budgets, and maintain accurate financial records.
• Verify agency and vendor invoices against approved media plans, contracts, and campaign delivery; resolve billing discrepancies and track applicable credits before routing for approval.
• Track invoice approvals and payment status with finance and agency partners, follow up on outstanding items, and compile accrual details for month-end close.

Qualifications:

• Bachelor’s degree in marketing, communications, digital media, or a related field
• 2+ years of brand- or agency-side digital media experience across paid social, programmatic, and influencer marketing. Consumer goods, kitchen appliance, or home/lifestyle experience is a plus
• Familiarity with paid media platforms, including Meta Ads Manager, TikTok Ads Manager, DV360/Google Ads, Amazon Ads, Pinterest, Snapchat, and Reddit. TikTok Shop experience is a plus
• Analytical skills, including proficiency in Excel or Google Sheets and the ability to interpret platform data and reporting dashboards
• Excellent organizational skills and attention to detail, with the ability to manage shifting priorities in a small, fast-moving team
• Clear communication skills and the ability to work effectively across internal teams and agency partners
• Understanding of creative best practices for digital media and influencer content

Compensation:

Conair has established a good faith salary range for this position. The salary range reflects the Company's reasonable expectation for the role at the time of posting and is based on a variety of factors including business needs, market conditions, candidate qualifications, experience, skills, and internal equity. The anticipated base salary range for this position is $78k-108k.

In addition to base salary, this position is eligible to participate in Conair's annual bonus program. Conair also offers a comprehensive benefits package that includes medical, dental and vision coverage; short- and long-term disability insurance; paid parental leave; paid time off; 11 paid holidays; two paid volunteer days; employee product discounts; and a 401(k) plan with employer contributions. Eligibility for certain benefits may vary based on employment status and plan terms.

Environmental Factors:

This role is performed in a professional office environment and requires prolonged periods of sitting, working on a computer, and using standard office equipment. The position follows Conair's hybrid work model, requiring on-site presence at the Stamford, CT office Monday through Thursday, with the flexibility to work remotely on Fridays.

About Conair:

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.

Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.

Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.

Conair creates confidence and connection

Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!