Associate Manager, Integrated Marketing

Overview

This hybrid position will be located at our Regional Office in St. Petersburg, FL. Expectations for hybrid in-office schedule are three days a week, typically Tuesday, Wednesday, and Thursday

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.

Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Come change the game with us. Apply today!

The Associate Marketing Manager: Integrated Marketing, will play a key role in developing and executing omnichannel marketing campaigns that elevate brand awareness, drive foot traffic, and increase online and in-store sales. Working closely with cross-functional teams, this position will ensure alignment across all channels, from physical stores to digital platforms, while supporting the company’s broader brand positioning and strategic objectives.

Responsibilities

Responsibilities

Campaign Strategy & Execution:

Collaborate with Integrated Marketing Manager and cross functional team members to plan and implement integrated marketing campaigns that span digital (paid and owned), and offline channels (including but not limited to in-store, print, out-of-home)

Omnichannel Coordination

Ensure seamless alignment between physical retail marketing and e-commerce initiatives. Partner with merchandising, operations, and digital teams to deliver a consistent customer experience across all touchpoints.

Content Development & Management

Manage the creation and/or distribution of content for digital and traditional channels, working with creative and brand strategy teams to ensure all assets are on-brand and optimized for various platforms and placements.

Consumer Insights & Data Analysis

Partner with Integrated Marketing Manager and cross functional stakeholders to leverage data and analytics to understand customer behavior, campaign performance, and market trends. Provide actionable insights to optimize campaigns and improve ROI across channels.

Brand Partnerships & Collaborations:

Collaborate with strategy team and cross functional stakeholders to identify and develop opportunities for partnerships that resonate with our target audience.

Event & Promotion Support:

Assist in planning and execution of store events, promotions, product, and campaign launches. Ensure alignment with broader marketing campaigns to maximize impact online and in-store.

Product Ordering Management:

Assist in ordering product for all marketing purposes, inclusive of product for photo shoots, creator content, affiliate programs & etc.

Qualifications

Qualifications

• Bachelor’s degree in marketing, Business, Communications, Media or a related field
• 5+ years of experience in marketing, preferably in retail, omnichannel, or e-commerce environments.
• Strong understanding of omnichannel marketing strategies, including digital, transitional, and emerging media.
• Proficient in data analysis and campaign performance tools (e.g; CRM systems).
• Experience with project management and collaboration tools (e.g., Air Table, JIRA, etc.)
• Excellent communication, organizational, and problem-solving skills.
• Ability to work in fast-paced, collaborative environment with a passion for retail, sport style, and sport inspired culture.
• Ideal candidate is a team player, high-achiever, open to learning, and working in a dynamic cross functional environment.
• Strong organizational skills with the ability to prioritize, multitask, and manage timelines in a fast‑paced environment to support overall go-to-market process.
• Proactive, team‑oriented mindset with a strong willingness to learn and support where needs. Ability to adapt quickly and maintain a positive, can‑do attitude.
• Supports building out the weekly messaging framework for both product and key commercial moments across owned channels.
• Supports and tracks product and asset needs and changes for messaging strategy.
• Supports product ordering for all marketing purposes.
• Supports owned and paid media team (incl. social media) on ad-hoc needs).

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $65,000.00-$70,000.00 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups