Associate Media Director, Strategy & Planning
- Salary
- $115K–$120K
- Hiring from
- United States
- Work type
- Hybrid
- Posted
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Salary Range: $115,000.00 To $120,000.00 Annually
Summary:
Quigley-Simpson is seeking an Associate Media Director to lead media planning for two financial accounts. This role demands a strategic thinker with strong cross-functional leadership skills and deep expertise in direct response media planning and buying, leveraging data-driven insights to achieve measurable outcomes. As the Associate Media Director, you will take ownership of media strategy, client engagement, and team leadership.
Core Responsibilities:
- Own end-to-end planning, from data-informed strategy development and budget allocation to activation and optimization and tie every decision to measurable client outcomes.
- Own the client relationship and independently lead client meetings, present recommendations, manage feedback, and proactively resolve challenges.
- Able to work with multiple clients across enterprise-sized organizations.
- Lead cross-channel strategies and recommendations for media campaigns, grounding each recommendation in data, audience insight, and a clear rationale tied to campaign goals.
- Lead Activation, Analytics, and Ad Ops cross-functionally, holding teams to agreed timelines and deliverables.
- Work with all teams, internal and external, to ensure that the highest-quality thinking, measurement, and reporting are applied to campaign KPIs.
- Initiate and review reports, trends, and results, interpreting data to deliver proactive strategic recommendations and next steps that advance business initiatives.
- Maintain financial accountability, including oversight of media budgets, pacing, forecasting, reconciliations, and strategic reallocations.
- Manage campaign execution and oversight, including preparing for launch readiness, addressing trafficking dependencies, and ensuring that campaigns execute accurately and on schedule.
- Directly manage, mentor, and guide the Media Planner and Associate Media Planner roles, contributing to their professional growth and development.
- Participate in Professional Growth Development Initiatives (POV, white papers, committees, etc.) and share expertise and knowledge with the agency.
- Serve as a role model with a positive attitude, and facilitate a healthy team environment.
Academic/Educational Requirements:
- Bachelor's degree
Requirements:
- 5+ years of media agency experience with client service, media planning, buying and reporting roles.
- Strong background in digital and traditional media.
- Understanding of digital ad trafficking processes and platforms (CM360, IAS).
- Prior exposure to the media-planning process or media resources (such as comScore, Prisma/Media Ocean, MRI Catalyst, Commspoint, Tableau) a plus.
- Analytical ability to distill data into actionable insights.
- Ability to collaborate and communicate with clients to strengthen relationships.
- Proven ability of accountability in managing multiple team members.
- Capable of creating solutions and proactively resolving issues.
- Ability to deliver on deadlines and prioritize tasks in order of importance.
How You’ll Excel in Your Role:
- Polished presentation skills, as well as excellent written communication skills with the ability to convey complex strategies concisely.
- Exceptional interpersonal, leadership, supervisory, and organizational skills.
- Ability to work well independently, as well as within a team with a positive attitude.
- Curiosity/desire to learn, keeping up with a constantly changing media landscape (programmatic, augmented reality, etc.).
- Adaptable to working with different workstyles, contributing to the core values and culture of Quigley-Simpson.
- Prior exposure to the media-planning process or media resources (such as CM360, comScore, Prisma/Media Ocean, MRI Catalyst, Commspoint, Media Radar, Google Ads).
- Have fun! Don’t be afraid to take risks. Quigley-Simpson’s goal is for you to grow in what brings you joy in your responsibilities and to foster that momentum.
