AT - Brand Manager

Job Summary

The Brand Manager plays a vital role in developing and executing integrated marketing strategies that strengthen Ancora Training’s brand visibility, support client engagement, and advance organizational growth. This individual will be responsible for planning, coordinating, and promoting a wide variety of marketing initiatives, from concept to completion. This individual will also own and manage social media channels and content strategy, while helping ensure consistent messaging and brand presentation across all marketing platforms. They’ll work closely with the Manager of Client Communications and any external marketing agencies to track performance metrics to demonstrate social media success.

Key Responsibilities

• Traditional Marketing:

  • Develop and recommend integrated marketing strategies across multiple channels

  • Design engaging marketing materials such as flyers, posters, email campaigns, conference backdrops, promotional materials, social media graphics and more.

  • Lead campaigns across email, social, and partner channels

  • Work with other marketing team members, as needed, to address marketing needs from other divisions of Ancora Training

  • Lead the planning, promotion, execution, and follow-up of quarterly webinars

  • Serve as a direct contact for clients and manage those relationships; providing marketing advice, collaboration on marketing materials, and assisting with any other client requests.

  • Assist with paid marketing when required

  • Report analytics on email campaigns and work with our business development team to track possible leads

• Social Media Management

  • Develop social media strategies and social media calendars

  • Create and schedule unique social media content on a daily basis

  • Incorporate content changes requested by internal and external clients

  • Community management and maintenance of social media profiles and pages

Experience and Education Required

• Bachelor's degree in Marketing, Communications, or a related field.

• 5 years of experience in event planning or marketing coordination.

• 5 years of experience in social media marketing/management.

• Strong project management and organizational skills with meticulous attention to detail.

• Excellent written and verbal communication abilities.

• Proficient in Google Workplace, Canva, Hootsuite, Mailchimp, Meta Business Suite; familiarity with other design software a plus.

• Ability to work independently and collaboratively within a fast-paced environment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Prolonged periods sitting at a desk and working on a computer.

Work Environment

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is usually not exposed to weather conditions.

Note

This is not necessarily an exhaustive list of all responsibilities, skills, duties, or requirements associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require that other or different tasks be performed when circumstances change.

I have read and understand the above job description. I further understand that this is not an all-inclusive list and does not constitute a contract. My employment remains at will as with all employees of Ancora Education.