Audience and Opportunity Insights Manager

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

The Audience & Opportunity Insights Manager supports the collection, analysis, and interpretation of consumer, audience, market, and behavioral data to identify emerging opportunities, audience needs, and strategic priorities across the enterprise. Partnering closely with the Consumer Insights and Research teams in PRI, this role synthesizes quantitative and qualitative insights from multiple sources, including consumer research, market intelligence, Voice of the Consumer feedback, audience performance data, and external trends, translating complex information into actionable recommendations that inform business, marketing, experience, and growth strategies.

• Collects, manages, analyzes, synthesizes, and provides data to identify trends, draw insights, and address critical questions to achieve organizational objectives. Works with management teams to develop performance measurement frameworks (i.e., KPI's, metrics, etc.) and to prioritize analytics efforts.
• Works with cross-functional teams to align and integrate data platforms/process/reporting capabilities to ensure superior experience, functional excellence, and develop operational efficiencies. Manages data quality and provides support to various projects/analysis, gathering data, and presenting results.
• Determines data analysis strategies and advises staff on statistical and data analytic issues. Conducts and/or supervises data analyses, including statistical analyses as required.
• Contributes to the development of long-term goals and strategic plans to ensure continued successful growth and sustainability. Coordinates and integrates division plans with the organization’s business goals and objectives. Reviews achievement of performance versus strategic plans.
• Evaluates existing programs to identify improvements and to measure outcomes. Analyzes and tests current processes and systems to determine effectiveness and efficiency, informing change efforts and continuous improvement of analytics practices and approaches.
• Serves as an expert resource on data sources, tools, and analytical procedures/methodologies. Provides expertise including peer review, data interpretation or related technical assistance, training, references, and/or consultation. Evaluates and integrates new or existing data sources, tools, and analytical techniques by monitoring key news, policies, and/or market trends.
• Develops clear, well-integrated research deliverables, including through data visualization and graphics, that communicate data and insights. Presents data and insights to internal and/or external audiences (for example: media, legislators, press conferences, organization decision makers) in a clear and concise manner.
• Ensures analytics and reporting adhere to enterprise data governance, privacy and data-sharing standards by applying approved policies.

• Bachelor’s degree in Market Research, Business, Marketing, Data Analytics, Economics, Statistics, Social Sciences, or a related field.
• 5+ years of experience in consumer insights, audience analytics, market research, business intelligence, strategy, or a related analytical discipline.
• Demonstrated experience collecting, analyzing, and synthesizing quantitative and qualitative data from multiple sources, including consumer research, behavioral data, Voice of the Consumer feedback, market intelligence, and performance metrics, to generate actionable business insights.
• Proven ability to identify audience trends, emerging opportunities, and strategic priorities by translating complex data and research findings into clear recommendations that support business, marketing, experience, and growth strategies.
• Experience conducting data analysis, statistical evaluation, audience segmentation, trend analysis, and performance measurement to support organizational planning and decision-making.
• Strong ability to create compelling data visualizations, presentations, and research deliverables that effectively communicate insights and recommendations to both technical and non-technical audiences.
• Experience collaborating with cross-functional stakeholders across analytics, marketing, strategy, research, product, and experience teams to align priorities, improve data quality, and support enterprise initiatives.
• Knowledge of data governance, privacy standards, reporting best practices, and analytical methodologies, with a demonstrated ability to ensure accuracy, integrity, and compliance while driving continuous improvement in analytics processes and capabilities.

AARP will not sponsor an employment visa for this position.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.