AWS Alliance Lead (EMEA), Technology Consulting

Agency:

Credera

Job Function:

Account Management and Growth

Job Subfunction:

Sales and Client Operations

Job Description:

The AWS Alliance Lead plays a pivotal role in shaping and scaling the strategic partnership between Credera, Omnicom, and Amazon Web Services (AWS) across UK/I.

This is a senior, high‑impact sales focused role driving joint growth, aligning AWS capabilities to Credera’s strategic priorities, and accelerating revenue through co‑selling, marketplace innovation, and go‑to‑market leadership. You will operate at the intersection of strategy, sales, and marketing —owning the alliance end‑to‑end and representing Credera at the highest levels within the AWS ecosystem.

Based out of any of our UK offices, this is a permanent role within our Client Function. At Credera, we operate a flexible hybrid working model, typically requiring three days per week onsite—either at a partner location or in a Credera office (London, Manchester, Leeds, or Newcastle). We value collaboration and client impact, so our hybrid model is designed to strike a balance between flexibility, in-person connection, and delivering exceptional outcomes for our clients and partners. We recognise that great talent comes in many forms and welcome conversations about part-time or flexible working arrangements for this role.

Here’s what you’ll do

Strategic Partnership Development

• Own the UK/I AWS partnership approach, including joint business planning, and go‑to‑market (GTM) strategy.

• Build and maintain senior relationships with AWS Global Alliance Leaders, Partner Development Managers, Partner Sales Managers, Industry/Vertical Leaders and other Specialist/Service Line Leaders

• Identify co‑selling opportunities and secure AWS funding programmes (e.g. MAP, GenAI, Proof of Concept funding, BCAP etc).

• Support Quarterly Business Reviews (QBRs) with AWS and internal stakeholders, tracking performance and refining strategy.

• Represent Credera and Omnicom at UK/I and EMEA AWS partner events, industry forums and Summits

Revenue Growth & Market Expansion

• Generate pipeline of between £3-5m consulting, engineering or run services revenue per year through AWS Marketplace listings, joint customer engagements, and co‑selling motions.

• Work with sales teams to convert AWS‑sourced and AWS‑influenced opportunities into closed deals.

• Identify new markets, verticals, and use cases for Credera offerings within the AWS ecosystem.

• Provide competitor and market insights to inform positioning and GTM strategy.

• Support the development of AWS customer case studies and success stories.

Cross‑Functional Collaboration

• Work with capability leads to align solution roadmaps and GTM offerings with AWS services (e.g. AI/ML, GenAI, Security, DevOps).

• Support the achievement and maintenance of AWS Competencies (e.g. GenAI, FSI).

• Work with Credera marketing team to deliver co‑branded campaigns, webinars, and UK and EMEA events such as AWS Summits and AWS Industry forums

Operational Excellence

• Track and report on key alliance KPIs, including AWS‑influenced revenue, pipeline growth, certifications, and competency milestones.

• Work with Global AWS team to manage AWS Partner Central performance for EMEA, including opportunities, scorecard, maximising Partner Matching Enginer and Partner Revenue Measurement.

• Ensure adherence to AWS Partner Network (APN) requirements, including tier status and Marketplace obligations.

Who you are

You bring strong commercial awareness and experience working effectively across complex, matrixed consulting organisations, with the ability to translate technology partnerships into measurable business outcomes.

You are confident operating with senior stakeholders internally and externally, and you bring credibility within the most complex cloud and AI partner ecosystems.

The following attributes are ideal:

• Proven experience building and scaling strategic alliances with AWS, including co-selling, funding programmes, and partner-led growth motions.

• Deep knowledge of the Amzon organisation and AWS partnership ecosystem

• Strong understand of cloud computing and AWS services

• Exceptional communication and presentation skills for internal and external audiences

• Strong commercial acumen with the ability to translate alliance activity into measurable pipeline, revenue, and market impact.

• Credibility with senior stakeholders across sales, marketing, and partner teams, with a collaborative and influencing leadership style.

• A proactive, self-starting mindset with the resilience and structure to lead a complex alliance agenda across multiple markets and teams.

This is what you’ll get in return

At Credera, we provide an exceptional compensation package, including a competitive salary (£70-100k) and comprehensive benefits. Our entrepreneurial environment and consistent growth provide an exciting career path where your contributions are recognised and rewarded. With personalised development opportunities, and global colleagues, high performers can expect rapid career progression. We value connection and create regular opportunities for teams to collaborate and build relationships.

Learn More

Credera is a global consulting firm that combines transformational consulting capabilities, deep industry knowledge, and AI and technology expertise to deliver valuable customer experiences and accelerated growth across a broad range of industries worldwide. Our global delivery model allows us to provide clients with tailored solutions unique to their organisation needs that can scale due to our extensive footprint. As a values-led organisation, our mission is to make an extraordinary impact on our clients, our people, and our community.

We believe it is this approach that has allowed us to work with and transform the most influential brands and organisations in the world, from strategy through to execution. More information is available at www.credera.com/en-gb. We are part of OPM, a division of Omnicom Inc.

Credera will never ask for money up front and will not use apps such as Facebook Messenger, WhatsApp or Google Hangouts for communicating with you. You should be very wary of, and carefully scrutinise, any job opportunity that asks for money prior to starting and/or one where all communications take place exclusively via chat.

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.