B2B Marketing Executive - LinkedIn & Lead Generation

About the Role

We are looking for a B2B Marketing Executive who enjoys finding the right companies, identifying decision-makers and creating conversations that can turn into business opportunities.

Your core focus will be B2B lead generation through LinkedIn, online research, outreach and follow-ups.

You will work closely with the business/sales team to identify potential clients, generate qualified leads and support the growth of our consulting services.

The core process:

B2B Lead Generation + LinkedIn Prospecting + Research + Outreach + Follow-up

About Azpirantz Consulting - www.azpirantz.com

Azpirantz Consulting is a consulting and advisory organization helping businesses strengthen their Information & Cybersecurity, Data Privacy & Compliance, Business Continuity, Risk Management, Managed Services and Technical Services.

What You Will Do

B2B Lead Generation & Prospecting

• Research and identify potential B2B clients based on our target industries and services.
• Identify relevant decision-makers such as Founders, CEOs, CISOs, CIOs, IT Heads, Compliance Heads and other business stakeholders.
• Build and maintain targeted prospect lists.
• Use LinkedIn and other online platforms to identify and research prospects.
• Generate qualified B2B leads through structured outreach and follow-ups.

LinkedIn Marketing & Outreach

• Manage day-to-day LinkedIn prospecting and outreach activities.
• Connect with relevant professionals and decision-makers.
• Create personalised and professional outreach messages.
• Follow up with prospects and identify potential business requirements.
• Support LinkedIn networking and relationship-building activities.

Lead Nurturing & Coordination

• Maintain accurate records of prospects, responses, follow-ups and lead status.
• Qualify leads based on business requirements and relevance.
• Coordinate with the sales/business team for qualified opportunities.
• Follow up with prospects to support meeting and opportunity generation.

Marketing Support

• Support B2B marketing campaigns and promotional activities.
• Conduct basic competitor and market research.
• Assist in creating simple marketing communication for consulting services.
• Support email marketing, content and social media activities when required.
• Track basic marketing and lead-generation metrics and prepare reports.

What We're Looking For

Must Have

• 1–3 years of experience in B2B marketing, lead generation, business development support, inside sales or a related role.
• Hands-on experience with LinkedIn prospecting or LinkedIn lead generation.
• Good understanding of B2B lead generation and prospect research.
• Ability to identify relevant companies and decision-makers.
• Strong written and verbal communication.
• Good follow-up and coordination skills.
• Comfortable working with targets, activity tracking and deadlines.
• Good working knowledge of Excel/Google Sheets.

Good to Have

• Experience with LinkedIn Sales Navigator.
• Experience with tools such as Apollo, CRM, email outreach or lead-generation platforms.
• Experience in IT services, cybersecurity, consulting, SaaS, professional services or technology businesses.
• Basic understanding of email marketing, content marketing or digital marketing.
• Experience with Canva or basic design tools.
• Familiarity with AI tools for research, content and marketing.
• Experience in affiliate, referral or partnership outreach.

📍 Location: Noida, Uttar Pradesh

🏢 Work Mode: Hybrid

💼 Experience: 1–3 years

💰 CTC: ₹3 LPA

📌 Employment Type: Full-time

Candidates who are currently based in Noida, Greater Noida, Delhi or nearby locations and can comfortably work in the hybrid model will be preferred.

How to Apply

Interested candidates can apply through LinkedIn Easy Apply or share their updated resume at:

📧 hr@infosectrain.com

📱 8882179274

• Please mention “B2B Marketing Executive – Azpirantz – YOUR NAME” while sharing your resume.