We are looking for a B2B marketing operator to build and run Formo's marketing function as our first dedicated marketing hire. You will own demand generation, trade show activation, content and creative production, digital presence, and marketing measurement, turning the technical substance our R&D teams produce into formats that land with food manufacturers, formulators, and trade audiences.
Location: Frankfurt am Main preferred. US-based candidates open to regular travel will also be considered.
About Formo
At Formo, we're rebuilding dairy to help create a just and resilient food system. Using precision fermentation, we produce real, bio-identical milk proteins, starting with casein.
We are a B2B platform: we make the proteins, and food manufacturers build the next generation of dairy products on top of them. Our work sits at the intersection of molecular biology, food science, and industrial innovation, and our job in the market is to make a deep-tech ingredient legible and compelling to the formulators, brands, and technical buyers who will use it.
Formo is a venture-backed, fast-growing company with an international team of highly skilled entrepreneurs, scientists, and operators. United by a passion for challenging the status quo, we're building the future of food.
Key Responsibilities
Demand Generation & Trade Show Activation
Own the marketing strategy and execution for trade shows such as IFT FIRST and SupplySide, including booth narrative, pre-show LinkedIn campaigns, exhibitor e-blasts, sponsored newsletters, banner ads, lead capture, and follow-up workflows
Build and run B2B demand generation campaigns that produce qualified pipeline for the Commercial team
Coordinate trade-press features and sponsored content
Content & Creative
Own content end to end: LinkedIn posts, blog and website copy, application one-pagers for customer outreach, trade show collateral
Translate technical and strategic substance, such as functionality characterization and value propositions, into clear market-facing formats for non-expert audiences
Set and hold a production cadence so content ships consistently
Digital Presence & Brand Operations
Own LinkedIn company page strategy and cadence, and coordinate our other social channels
Maintain and evolve brand guidelines, and enforce claim discipline and messaging red lines across all output
PR & Earned Media
Own earned media: place stories in the right trade press using your own active relationships
Lead op-ed and feature placement, reactive press, and briefings
Build the press release and story-pitch strategy around Formo's commercial and regulatory milestones
Cross-functional Collaboration
Partner with the commercial team on sales enablement activities
Manage external creative and PR support, including a marketing advisors and agencies
Work directly with the founders and technical experts, comfortable both challenging and being challenged
About You
Education & Experience
5+ years in B2B marketing, ideally in food ingredients, industrial biotech, specialty chemicals, or an adjacent technical B2B field
Hands-on trade show activation experience: you have run booth campaigns, pre-show outreach, and lead capture, not just attended
US market experience is a strong plus
Technical & Functional Skills
Comfortable with marketing tooling, including CRM (HubSpot), LinkedIn analytics, and content and design workflows
Data-informed: you measure what you ship and adjust based on results
Mindset
Bias to ship over polish; you would rather get a strong asset out this week than a perfect one next month
Genuinely interested in technical subject matter and comfortable working alongside scientists
Collaboration & Communication
Strong stakeholder management across technical and non-technical audiences
Experience managing external agencies or fractional specialists
Fluent in English
Why you'll love it here
Ready to shake things up?
At Formo, you don't just trade your labor for compensation – you join a mission. One powered by frontier science, real-world impact, and a team of brilliant, driven people who care deeply about what they're building.
This is the first dedicated marketing role at Formo. You will own how a category-defining ingredient goes to market, build the function and its systems from scratch, and work side by side with the scientists, operators, and founders who created the technology. We believe the best ideas emerge when diverse perspectives collide, and when people are trusted with responsibility, autonomy, and meaningful challenges.
We're building something ambitious, and we take the work seriously – but not ourselves. Expect close collaboration, fast learning and innovation, and a culture that celebrates progress.
What we offer:
Help shape
one of the world's most innovative food ingredient
Participate in employee equity
and build long-term ownership in what we're creating
Benefit from
regular team off-sites, monthly perks like discounted public transport passes and fitness memberships
Invest in your growth
with a dedicated annual development budget for learning, training, and conferences
Enjoy 28 days
of paid vacation, and an additional day after 3 and 4 years tenure
Make an impact
on the environment and society with 1 (fully paid) Team Impact Day
Work in an innovative office and lab
environment with access to cutting-edge food and biotech infrastructure
Connect over regular team lunches
, healthy and not so healthy snacks and drinks and shared moments that bring the team together
If you're excited by the idea of applying world-class marketing thinking to a frontier science problem and building a marketing function from the inside – you'll love it at Formo.
Disclaimer
Formo is an equal opportunity employer. We celebrate diversity and are committed to creating a diverse and inclusive environment for all employees. We do not discriminate based on race, genetic information, color, physical or mental disability, religion, marital status, age, national origin, ancestry, medical condition, pregnancy, gender, sexual orientation, gender identity or expression.