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B2B/Trade Marketing Expert, Americas

LovehoneygroupMarketing
Salary
CA$58K–CA$64K
CAD per year
Hiring from
Canada
Work type
Hybrid
Posted
Sep 30, 2026
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Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.

At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!

We are currently looking for a B2B/Trade Marketing Expert, Americas who will be integral to driving high-level performance across Lovehoney Group. Partnering directly with the B2B Marketing Manager your focus will be on B2B Trade Marketing, Tradeshow and Event planning, and Brand Management and Sales Enablement. In this role, you will combine your appreciation for organization and proactive planning with your capacity for creative execution. You will develop skills crucial to advancing in a competitive, fast-paced retail sector, all within a company that prizes dedication and results.

What you will do

TRADE MARKETING

  • Responsible for the regional marketing execution of Lovehoney Group brands B2B Trade communications and programs

  • Prepare, execute and report on regional marketing plans and budgets

  • Plan and execute B2B communications- emails, news letters, Retail Guides, maintain B2B Partner website, Creative Library, and Online Academy.

  • Create and implement regional B2B and B2B2C campaigns and promotions that contribute to yearly revenue targets and the overall growth of the brands in the Americas region  

  • Manage regional advertising contracts with B2B and industry media

  • Track and report program budgets and results    

EVENT PLANNING & TRADE SHOWS

  • Plan and execute trade shows and events in the USA and Canada

  • Create proposals for C-Level approval

  • Research and recommend venues, programs, entertainment etc

  • Act as a facilitator to bring stakeholders together for alignment and decision making as it relates to event planning and Trade Show planning

  • Coordinate contracts with external Vendors and internal Legal teams with exceptional attention to detail

  • Source and manage external vendors and suppliers

  • Track and report budgets and roadblocks

BRAND MANAGEMENT & SALES ENABLEMENT

  • Responsible for regional implementation of go-to-market plans for product launches using guidelines and toolboxes provided by Global Marketing  

  • Collaborate with internal and external design and content experts to develop region specific creative assets for all touchpoints including print and digital POS merchandise, B2B training materials, in-store merchandising materials, sales presentations, webinars, OOH advertising, trade advertising  

  • Work closely with Account Managers to develop customized marketing programs for key accounts  

  • Ensure compliance of brand identity across all touch-points  

  • Communicate regional insights, requirements, best practices and opportunities to Global Marketing  

  • Manage, track and replenish inventory for point-of-sale and merchandising items  

What you should bring

  • 3–5 years of experience in marketing, trade marketing, or a similar agency or in-house environment, ideally within a fast-paced consumer, retail, or B2B business.
  • Experience planning and executing trade shows, events, or other marketing programmes, with strong project coordination and organisational skills.
  • Excellent attention to detail and time management, with the ability to manage multiple projects and deadlines at the same time.
  • Strong communication and stakeholder management skills, with the ability to work effectively with Account Managers, Marketing, Creative, Legal, vendors, and external partners.
  • A proactive, hands-on, and commercially minded approach, with a willingness to learn, take ownership, and support the growth of the brands across the Americas.

    • What we can offer you

  • Competitive salaries, ensuring that you are fairly compensated for your hard work.
  • Comprehensive company-paid health, dental, vision, life, and disability insurance plans, keeping you and your loved ones healthy and protected.
  • Company matching contributions to your retirement savings plan, helping you plan for a secure financial future.
  • $150 per year towards fitness activities, ensuring that you can stay active and healthy.
  • Three weeks of vacation per year, giving you time to relax and recharge, plus great staff discounts and support for professional development to help you grow in your career.
  • Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.

    • Our interview process

  • CV review
  • Interview with one of Talent Acquisition Team Members
  • AI based task
  • Hiring Manager Interview
  • Hiring Team Interview

    • Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

    If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.

    At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role.

    We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office)

    If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: Careers | Lovehoney Group

    Our privacy policy is available here: Privacy Policy | Lovehoney Group

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