B2C Digital Growth & Loyalty Specialist

About the Role

Canon U.S.A. Inc., headquartered in Melville, NY seeks a B2C Digital Growth & Loyalty Specialist (Specialist, Marketing). The B2C Digital Growth & Loyalty Specialist is responsible for driving digital growth initiatives that strengthen the Canon Online Store customer engagement, loyalty, and revenue. The primary focus of this role is the acceleration and optimization of the Canon Online Store Loyalty Program and identifying new opportunities to acquire customers, improve customer retention and increase lifetime value. Working closely with Marketing, IT, Sales, Analytics, and external agency and technology partners, this individual will coordinate initiatives from strategy and planning through execution and measurement, while exploring emerging channels, technologies, and opportunities to expand the Canon Online Store digital business. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Your Impact

CUSTOMER RETENTION & GROWTH - Lead the acceleration and optimization of the Canon Online Store Loyalty Program, partnering with cross-functional teams to define requirements, prioritize enhancements, coordinate implementation, and identify opportunities to increase customer engagement, retention, and value - Support the ongoing management and evolution of the Loyalty Program, including day-to-day marketing, operations, planning, performance monitoring, and coordination with vendors and internal stakeholders - Lead and scale Canon’s robust Affiliate Marketing program. Oversee day-to-day operations, plan and execute strategic marketing placements, and continuously expand, optimize, and balance our publisher portfolio to drive sustainable growth - Support the growth of the Canon Employee Store through targeted email, merchandising, and other digital initiatives, partnering with Sales to align campaigns with product launches, seasonal priorities, on-site promotions and tent-pole events - Work with the Market Research team to gain customer and business insights to identify opportunities for growth, including new campaigns, programs, and digital initiatives that increase acquisition, engagement, conversion, and retention - Partner with Marketing, Analytics, Sales, and other stakeholders to evaluate performance, develop recommendations, and execute initiatives that drive measurable business results EMERGING CHANNELS & INNOVATION - Identify, evaluate, and test emerging digital channels, platforms, partnerships, and customer acquisition opportunities that can drive incremental traffic, new customers, and revenue to the Canon Online Store - Monitor evolving consumer behaviors, digital commerce trends, marketplaces, social commerce, AI-powered discovery, and other emerging channels to identify opportunities for the Canon Online Store - Develop recommendations and business cases for new channel strategies, partnerships, technologies, and pilot programs based on customer potential, business value, and scalability - Support Canon’s Agentic Commerce readiness by coordinating with IT, agencies, and technology partners to explore and integrate commerce capabilities across Large Language Models (LLMs) and emerging AI-powered shopping experiences - Lead or coordinate cross-functional innovation initiatives from opportunity identification through testing and implementation, partnering with internal teams and external vendors to bring new digital capabilities to market

About You: The Skills & Expertise You Bring

REQUIRED - Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience - Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field - 3–5 years of experience in digital marketing, eCommerce, customer loyalty, growth marketing, or a related field - Experience managing or coordinating cross-functional initiatives across Marketing, IT, Analytics and Sales - Strong project management and organizational skills with the ability to manage multiple priorities - Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations - Excellent written and verbal communication skills - Demonstrated ability to collaborate effectively with internal teams and external partners - Customer-focused mindset with an understanding of digital customer engagement and retention PREFERRED - Experience managing or supporting a loyalty or customer rewards program - Experience with customer acquisition, retention or lifecycle marketing - Experience with eCommerce and direct-to-consumer businesses - Experience developing digital marketing campaigns, including email and on-site promotional experiences - Experience managing agency, technology, or vendor relationships - Familiarity with digital analytics and eCommerce platforms - Experience identifying or testing emerging digital channels and customer acquisition opportunities - Exposure to AI-powered commerce, conversational AI, Large Language Models (LLMs), or other emerging digital SUCCESS MEASURES Success in this role will be measured by: - Develop and Launch the Canon Online Store Loyalty Program - Loyalty Program Growth & Engagement: Increased membership, participation, engagement, retention, and customer value - Loyalty Program Optimization: Successful delivery of program enhancements, initiatives, and capabilities that improve the customer experience and business results - Customer & Revenue Growth: Increased customer acquisition, engagement, repeat purchase and conversion - Employee Store Performance: Increased Employee Store traffic and engagement through effective digital marketing and promotional initiatives - New Growth Opportunities: Identification, evaluation, and testing of new channels, partnerships, and capabilities that generate incremental customers and traffic - Execution: Effective delivery of cross-functional initiatives, with clear objectives, timelines, stakeholder alignment, and measurable outcomes CORE COMPETENCIES - Growth Mindset – Identifies opportunities to drive customer and business growth - Customer-Centricity – Understands customer needs and translates them into engaging digital experiences and programs - Strategic Thinking – Connects customer insights, business objectives, and market opportunities to develop actionable strategies - Analytical Thinking – Uses data and performance metrics to evaluate opportunities, measure results, and inform decisions - Cross-Functional Collaboration – Builds strong relationships and effectively works across Marketing, IT, Sales, Analytics, and external partners - Project Management – Organizes and drives initiatives from planning through execution while managing multiple priorities - Innovation & Curiosity – Explores emerging channels, technologies, and new approaches to digital growth - Communication – Clearly communicates ideas, recommendations, priorities, and results to diverse stakeholders - Initiative & Adaptability – Takes ownership, solves problems, and adapts to changing business and customer needs We are providing the anticipated salary range for this role: $66,300 - $81,550 annually

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years†. Canon U.S.A. is dedicated to its
Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.

Who We Are

Where Talent Fosters Innovation. Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

What We Offer

You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

-Employee referral bonus -Employee discounts -“Dress for Your Day” attire program (casual is welcome, based on your job function) -Volunteer opportunities to give back to our local community -Swag! A Canon welcome kit and official merch you can’t get anywhere else †Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon. #CUSA

Workstyle Description

Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Posting Tags

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