B2C Social & Creator Growth Lead, Hong Kong

B2C Social & Creator Growth Lead, Hong Kong

Remote / Fractional | Hong Kong-based | Equity + Performance Incentives

About us

Alcotox Ltd (www.alcotox.com) is a UK-based life sciences company focused on alcohol harm reduction and acetaldehyde metabolism. We are building Vital x, a science-backed, patent-pending product line that supports the body's processing of acetaldehyde, a by-product of alcohol metabolism. We operate across nutraceuticals, functional beverages, and a research pipeline.

The opportunity

We’re looking for a Hong Kong-based B2C Social & Creator Growth Lead to build Vital x’s organic social engine in Hong Kong and wider APAC. You’ll grow our presence on Instagram, TikTok and Little Red Book (Xiaohongshu), build creator partnerships, and turn organic reach into traffic and direct sales.

This is a creator-led, organic growth role, not a paid-media role. Our working language is English. Cantonese and/or Mandarin are a strong plus for local creator and community outreach, but not a requirement to apply.

Your first goal: lead the Hong Kong launch and help us reach our first 100 customers.

What you’ll be doing

• Lead on Instagram and TikTok, with Little Red Book for HK/mainland crossover. Other platforms as results justify.
• Source, approach, and manage HK creators, UGC partners, and KOCs across nightlife, food, fitness, business dinners, expat, and Asian Flush communities.
• Develop content pillars and posting strategies suited to each platform.
• Convert social reach into direct sales via Alcotox.com and WhatsApp Business.
• Track organic growth, traffic, CAC, and sales; iterate on what works.
• Coordinate with the UK team on samples, orders and customer service.
• Ensure all content follows HK supplement claim and advertising rules, never presents Vital x as making drinking safer, and features only people visibly over 25 in any content involving alcohol. All content is approved by the Founder before publishing.

What we’re looking for

• Hong Kong-based and fluent in English.
• Proven success growing a brand organically on TikTok and/or Instagram without paid media.
• Existing relationships with HK creators, UGC talent, or affiliate partners.
• Experience turning organic content into measurable site traffic and sales.
• Strong eye for content, trends, and platform-native storytelling.
• Experience in wellness, health, beverage, FMCG, or supplements is highly advantageous.
• Comfortable with a fractional, equity/profit-share role.
• Able to shoot simple iPhone content and edit short-form video.
• Legally able to contract/invoice in Hong Kong.
• Available roughly 10–15 hours/week initially, with a 3-month trial period.

Compensation

• Profit-sharing linked directly to sales you help generate.
• Meaningful equity participation.
• Performance incentives.
• Direct access to the Founder and genuine influence over D2C strategy.
• Clear pathway to a senior executive position as the business scales.
• Details discussed with shortlisted candidates.

If you have the experience, network and ambition to make a real commercial impact in Hong Kong with our products, we'd love to hear from you.