BDM (Trade S & SW)

Basic Role Summary:

This is a key role within our UK Animal Health Division. It is an exciting and varied position for an enthusiastic and commercially astute individual with the primary focus of the role being achievement of sales and margin targets from the generic portfolio across all designated accounts. The successful candidate will be responsible for business relationship management within one of four defined geographical areas covering the UK, building strong commercial relationships within a mix of high value and high potential large or small animal customers.

Location: Remote in the UK.

As our BDM (Trade S & SW) your key responsibilities will be as follows:

• Achievement of sales and profit objectives in line with company targets and new/existing product strategies.

• Develop efficient journey plans to visit a defined mix of customer accounts, including veterinary practices, trade outlets, buying groups head offices in agreement with the national sales manager.

• Development of a territory business plan and sales strategy to include identification and segmentation of accounts on the region to ensure effective targeting of key business opportunities.

• Influence accounts to implement business plans through best-in-class relationship management, which includes consultative selling and resolution management.

• Implement proactive and corrective actions as required including negotiation of performance based retrospective rebate schemes for accounts.

• Management and implementation of promotions and campaigns within each designated accounts. Reflecting on campaign/promotional ROI and feeding back results to the wider business.

• Maintain current and accurate records of all customer visits and meeting actions within CRM system.

• Use CRM sales data to plan and monitor territory and provide timely reports on business performance and development. Provide market intelligence and feedback to head office departments regarding customer needs, competitor activity and other relevant market conditions.

• Train customers to support confident usage of products where appropriate and deliver CPD.

• Organise lunch and learn training/ regional training events.

• Present and update internal stakeholders on territory performance against plans.

• Attend conferences, shows and events as per business requirements.

Qualifications and Experience:

• Degree qualified (desirable but not essential)

• Eligible to work in the UK

• Valid passport for travel to Headquarters (Ireland)

• Minimum of 3 years sales experience in veterinary, animal health or pharmaceutical industry

• Knowledge or qualification in animal science

• Candidates are required to reside in the territory

• AMTRA/NOAH Qualified (desirable but not essential)

• Highly competent on Microsoft office

• Full clean drivers licence

  
  

Skills and Competencies:

• Ambitious decision maker

• Proven achievement of sales targets

• Strong negotiation skills

• Proficient presentation skills

• Ability to develop and build client relationships at all levels

• Aptitude to learn and study the technical aspects of a large portfolio of products

• Excellent business acumen and commercial judgement

• Highly competent in Microsoft office

• Demonstrable analytical aptitude

• Innovative and positive thinker with a solution orientated mindset

• Good planning skills

• Highly credible with good communication and interpersonal skills, able to interface effectively with the customer and internal stakeholders at all levels

• A strong team player with the ability to work on their own initiative and prioritise tasks

• Working on a PC/laptop

• Mobile phone

• Driving

• Field Sales with expectation to be customer facing 5 days a week

• Regular travel with overnight requirements for Sales Meetings, customer visits and events

• Territories:

  • Territory 1: Scotland, Scottish Borders, Isle of Man & Northern Ireland

  • Territory 2: Northwest of England, North East of England, Midlands and Northern Wales

  • Territory 3: South Wales, West Country, Southwest of England and South England

  • Territory 4: East of England, Southeast of England, London and Home Counties

Applicants from diverse backgrounds, including those returning after a career break or with transferable skills from non-traditional career paths, are encouraged to apply. We value varied experiences and are committed to fostering an inclusive environment that supports individuals with disabilities.