BPA Analyst II, Pet

COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.​ OVERVIEW The future of food will be created by those who best anticipate evolving consumer behavior. Insights and Analytics (I&A) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills. Our mission in I&A ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action. We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas. I&A Mumbai is an extension of General Mills I&A global organization, working closely with Growth Analytics & Foresights central teams, and all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle). We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization. The Business Performance Analytics(BPA) teams work on market insights and business analytics for different business units within GMI segments. This team leverages a variety of data sources (Point of Sale, Consumer Panel, Analytics outputs, Numerator, Luminate, etc.) to provide insights around critical business questions ranging from Brand and Category deep-dives, Driver analysis, Innovation, Macro factor impact, Consumer segmentation and Pricing and promo impact. This team plays a crucial role in ensuring that General Mills succeeds in an ever evolving market environment. We are hiring for an Analyst II for our Pet business for the North America region. The Analyst II should be a strong analytical professional with expertise in utilizing data, particularly POS and Panel data, to address critical business questions and generate actionable insights. The candidate should demonstrate the ability to conduct rigorous analysis, translate findings into clear business recommendations, and collaborate effectively with stakeholders across the organization to support business objectives. KEY ACCOUNTABILITIES Insights & Analytics Approach problems in a structured manner and integrate knowledge of tools and techniques and apply these appropriately to the analysis of projects to deliver meaningful insights/solutions. Responsible for weekly Narrative and supports forums like MBR, BU MBR and others with timely, brand-specific analytics. Responsible for monthly Market performance reporting to the wider team, including deep dives/analysis into share movements. Evaluate diverse data sources, including POS data, Panel Data, and Consumption Data, synthesizing this information to provide detailed analysis and insights, focusing on delivering the complete story rather than just data points. SME for OU/Brand/Region Act as a POC/SME for the given Operating Unit/ Brand / Regional specialist for Global Markets. Should be able to identify the micro and macro trends and other economic trends affecting the buyer behavior. Proactively identify key opportunities for Brand/Region and communicate key findings and provide actionable insights. Partner with segment I&A counterparts to share insights, further storytelling, and drive growth Translate business question into research question and apply appropriate methodology/ data/ analytic approach to answer the same. Mentor junior team members on projects and usage of various tools and data sets. Stakeholder management Lead projects with high levels of accountability and ownership, effectively managing conversations and providing regular updates to stakeholders. Regularly evaluate business performance and come up with analysis ideas to proactively address business’ concerns. Operational Excellence Be agile and adapt to dynamic business/team environment and continuously work to deliver on priorities. Handle huge data sets, navigate through multiple capabilities and deliver consistent results. Work effectively in a team spread across geographies and capabilities. MINIMUM QUALIFICATIONS Minimum 4-6 Years of experience in working with Scanner databases like IRI or Nielsen RMS. Experience/ understanding of Panel data is desirable but not mandatory. Bachelors/Masters degree in Business/ Statics/Economics PREFERRED QUALIFICATIONS Experience in FMCG/ CPG domain is preferable Strong verbal, written communication skills with the ability to express difficult concepts in simple terms. Expert in Excel/PPT and using POS tools (Nielsen, IRI, Costco, Luminate etc.) Exceptional analytical, organizational/prioritization and problem-solving skills. Experience of SQL, Power BI, Tableau will be an added advantage. ELIGIBILITY Applicants must meet minimum age qualifications in the country in which the job is located.