Brand & Content Manager

At Airtree, we spend our days with founders building the next generation of technology companies. We hear their earliest ideas, debate where technology is heading and see what it takes to turn an ambitious vision into a business that matters.

We’re looking for someone who can turn that access into content founders want to read, watch, share and come back to.

Someone with exceptional writing ability, strong creative taste and a real interest in technology. Someone who spots a story, knows what makes it interesting and can bring it to life. Someone who has ideas about what Airtree could do differently and the ability to make them happen.

You will own the day-to-day expression of Airtree’s brand and help shape our voice across editorial, social, video, newsletters, our website and founder programs. This is a hands-on role with room to experiment and responsibility for delivering.

About Airtree

Airtree backs Australian and New Zealand founders building globally ambitious technology companies. Our portfolio of 150+ companies includes Canva, Airwallex, Employment Hero, Linktree, Go1, Mitti and Immutable.

We manage more than $2 billion and are building a world-class venture capital platform for our region’s founders.

Our brand is built through the founders we back, the ideas we share and the value we create for the startup community. Through Open Source VC, AirMail and our founder programs, we share knowledge, build connections and help more people take the leap into company building. You’ll help shape what that looks like next.

The opportunity

There is no shortage of material here. You will work with investors who have strong perspectives on technology; founders tackling difficult problems; and a team building programs for people at the earliest stages of their startup journey.

Your job is to find the interesting angle and choose the right way to tell the story. That might mean developing an essay with an investor, interviewing a founder, creating a short video, launching a program campaign or trying a format we haven’t considered yet.

You will bring your own editorial judgement, understand where our audience spends time and take work from idea through to publication and distribution. You’ll also own the detail: the edit, the visual, the website update and whether the finished work feels unmistakably Airtree.

What you will do

Find and tell stories worth paying attention to.

• Turn conversations with our investors and founders into distinctive, useful content.
• Write and produce everything from sharp social posts and AirMail editions to interviews and longer pieces for Open Source VC.
• Help our investors express their ideas in ways that preserve their individual voices.

Create across formats and build our audience.

• Make content for the channels our audience uses, adapting the story and format to each.
• Produce video and visual assets, working with freelancers where specialist skills will improve the result.
• Experiment with new formats and channels, with a clear view of who we want to reach and why.
• Own the publishing rhythm and distribution, and use audience feedback and performance data to improve the work.

Bring Airtree’s brand to life.

• Keep our voice and visual identity distinctive and consistent across our website, content, programs and events.
• Own and improve our Webflow website, from everyday updates to new pages and experiences.
• Use AI tools like Claude Code to build and ship quickly, from new website pages to content experiments, without waiting on a developer.
• Make our content easy to discover through search and AI tools.

Help founders discover and connect with Airtree.

• Support marketing for Frontier, Pathfinders and Explorers, from attracting applicants to telling participants’ stories.
• Work with our investment and community teams to identify the stories and opportunities where your contribution can have the greatest impact.

Must haves

• Excellent writing and editorial judgement. You can find the point, ask a good question and make a complex idea clear. You know when a piece needs more substance, a better angle or half as many words.
• Creative taste and the ability to make things. You have a feel for strong design, compelling video and content that suits its medium. You can personally produce high-quality work and know when to bring in specialist help.
• A real interest in technology and founders. You follow what’s happening in startups and AI because it interests you. You’re curious enough to go beyond the headlines and develop an informed view.
• An instinct for online culture and distribution. You understand how people discover and engage with ideas online. You can recognise a relevant conversation, contribute something worthwhile and judge which trends fit our brand.
• Comfort with tools and experimentation. You can work in Webflow or a similar platform and use AI tools to turn ideas into finished work. You’re excited by what you can now build yourself, willing to experiment and quick to learn.
• Ownership and follow-through. You can propose a direction, agree priorities and deliver. You’re comfortable working with multiple stakeholders, making trade-offs and explaining your judgement.
• You may have built these skills in a startup, a media business, an agency, a marketing team or through something you created yourself. Around three to five years of relevant experience could be a fit, but the quality of your work and the responsibility you’ve taken on matter more than a particular career path.
• You don’t need to be an expert in every format. We’re looking for a strong writer with creative range, sound judgement and the appetite to keep learning.

Location, Flexibility & Support

Airtree’s headquarters are based in Sydney, and this role will be required to be in-office on average three days a week.

We also offer:

• 5 weeks of leave: 4 weeks annual leave plus 1 bonus week of lifestyle and wellbeing leave.
• 16 weeks of paid parental leave, plus a flexible return to work program.
• An annual budget for your training & self-development.
• A range of health and wellness benefits including EAP, mental health first aid training, skin checks, flu vaccines and more.

Diversity & Inclusion Statement

We celebrate and value diversity and are committed to being equitable and inclusive in the way we hire and work together.

We strongly encourage you to apply even if you’re not sure you fit all of the criteria we’ve mentioned above. All of our roles involve a range of skill sets and we recognise that everyone has different strengths and experiences that can add value to our team.