Brand & Content Specialist, Marketing & Communication Office – SDA Bocconi School of Management

Brand & Content Specialist

SDA Bocconi School of Management - Marketing & Communication Office - Milan, Italy | Hybrid

SDA Bocconi School of Management is the international school leading the transformation of individuals to improve the future of people, organizations, and society. Alongside its urban campus in Milan, the school also has a location in Rome and a pan-Asian hub in Mumbai. SDA Bocconi’s programs are built on rigorous and original research activities, offering MBAs, Specialized Master, and Executive Master programs, as well as open and custom executive education.

According to the Bloomberg Businessweek ranking, SDA Bocconi is the first business school in Europe. The most recent Financial Times rankings place it first in the world for custom executive education and sixth in Europe among business schools.

We are looking for a

Brand & Content Specialist

to join our Marketing & Communication Office, with a focus on management education, including custom programs, executive education programs, Labs and Monitors.

The role is responsible for understanding the School’s educational offering and research expertise and translating them into relevant, high-quality content for managerial and corporate audiences. The core mission is to strengthen SDA Bocconi’s positioning, communicate the distinctive value of its initiatives, and demonstrate how the School supports the development of people and organizations.

The successful candidate will collaborate closely with Program Directors, Faculty, Business Development and Program Managers acting as the main content and communication contact for the assigned areas. This includes developing narratives, coordinating content production, and supporting initiatives that engage prospective participants, corporate clients, and partner organizations.

Main Responsibilities

• Contribute to the content strategy and communication plans for the assigned areas, defining audiences, key messages, priorities, and timelines in line with the School’s brand positioning.

• Create and edit content in English and Italian for websites, brochures, presentations, campaigns, newsletters, and social media, ensuring accuracy and consistency of tone and message.

• Work with Faculty and Program Directors to identify distinctive perspectives, research findings, and learning outcomes, translating complex topics into accessible and engaging content.

• Develop stories about educational experiences and research events through interviews, testimonials, case stories, videos, and photographic content.

• Support Business Development and Program Management with materials that communicate the School’s expertise, educational approach, and ability to address organizational needs.

• Coordinate content projects from brief to delivery, managing contributions, feedback, and approvals with internal stakeholders and corporate counterparts.

• Work closely with the Channel Marketing team to adapt content to different formats, coordinate communication activities, and review results.

• Collaborate with the Graphic Design unit, agencies, and external suppliers, providing clear briefs and ensuring the quality and brand consistency of deliverables.

Requirements

• Master’s degree, preferably in Humanities, Languages, Communication, Marketing, or Economics.

• At least 5 years of experience in content marketing, brand communication, or corporate communication, ideally within education, professional services, or communication agencies.

• Excellent writing, editing, storytelling, and presentation skills, with strong attention to detail.

• Ability to understand complex subjects and communicate their relevance to different audiences.

• Fluency in both English and Italian.

• Strong project management skills, with the ability to coordinate multiple stakeholders, manage priorities, and meet deadlines.

• Strong relationship-management skills and confidence working with academic and corporate stakeholders in international or multicultural environments.

• Strong command of Microsoft Office, particularly PowerPoint and Excel.

• Knowledge of digital marketing, SEO principles, and content performance metrics.

• Graphic or visual communication skills are considered a plus.

• Preferred: familiarity with AI-based content creation tools and emerging communication technologies.