Brand Designer

Hi there! 👋

🐼 About us

WeWard is the app that rewards you for walking and turns everyday steps into real-life rewards, connections, & positive impact!

Our mission is to help people move more, feel better, and make movement meaningful.

Today, we are trusted by 25M+ users worldwide, with a fast-growing, international team and offices in Paris and New York.

Our ambition is to build the world’s leading movement-and-rewards platform, scaling globally while using technology, data, and smart incentives to drive lasting behavior change and wellbeing at scale.

🎯 About the role

At WeWard, we turn every step into a reward, making walking more fun and engaging every day.
To support our growth and commercial activities, we’re looking for a creative, resourceful, and versatile Graphic Designer to work on in-app and off-app visuals, with a strong focus on commercial operations and marketing campaigns.

You will work closely with Adrien (Creative Director), Christine (Senior Brand Designer), and the Marketing, Revenue, and Product teams to create impactful visuals that drive performance while staying true to the WeWard brand.

What You'll Do

In-App Graphic Design

• Design visuals for in-app commercial operations such as: WeCards, Affiliation & partnerships, Events and seasonal campaigns, New feature promotions

• Create and adapt assets for various in-app placements (banners, cards, pop-ins, onboarding screens, promotional components).

• Contribute to the definition and implementation of visual guidelines and lightweight design systems for in-app marketing content, ensuring consistency and scalability (e.g. layouts, typography, imagery for product cards).

• Collaborate with Product teams to ensure strong visual clarity, consistency, and mobile constraints compliance.

• Ensure visual coherence across in-app surfaces while allowing enough flexibility for commercial and creative needs.

• Quickly adapt and localize visuals based on business needs (updates, iterations, mascot adaptations).

Off-App & Marketing Graphic Design

• Create visuals for:

  • CRM campaigns (emails, push visuals)

  • Social media

  • Affiliation and partner activations

  • Event and brand campaigns

• Adapt creative concepts across multiple formats and channels while respecting brand guidelines.

• Contribute to the evolution and consistency of WeWard’s visual identity across all touchpoints.

Collaboration & Asset Management

• Collaborate cross-functionally with Marketing, Revenue, and Product teams to understand business goals and translate them into effective visual solutions.

• Be proactive in proposing creative concepts, formats, and visual optimizations.

• Explore, test, and help set up AI-powered workflows/agents (e.g. image generation, creative variations) to optimize visual production speed and scalability.

• Manage multiple projects in parallel.

• Help structure and maintain graphic assets, templates, and best practices for long-term efficiency.

What We're Looking For

Experience: 7+ years of experience as a Brand Designer, ideally in a digital, mobile, or startup/scale-up environment.

Design Skills & Tools:

• Strong mastery of the Adobe Creative Suite (Photoshop, Illustrator; After Effects is a plus).

• Excellent knowledge of Figma, including components and shared libraries.

• Solid understanding of mobile-first design and scalable visual systems.

Creative & Technical Mindset:

• Creative, hands-on, resourceful, and autonomous.

• Comfortable working with business constraints and fast iterations.

• Curious about new tools and technologies, especially AI-assisted design workflows.

• Detail-oriented, with the ability to think in systems as well as individual assets.

Collaboration:

• Strong communication and teamwork skills.

• Ability to collaborate effectively with marketing, product, and tech stakeholders.

Nice to Have:

• Experience contributing to design systems or visual guidelines in a product environment.

• Basic motion design skills (GIFs, micro-animations).

• Prior experience using AI tools for visual creation or production optimization.

• Experience in consumer apps, gaming, or lifestyle brands.

Environment: Mac user preferred.

What Success Looks Like

After 3 months

You’re comfortable with WeWard’s brand, tools, and workflows, contributing to on-app and off-app visuals while starting to improve visual consistency and experimenting with AI tools.

After 6 months

You’re autonomous on most graphic needs, have helped define clear in-app visual guidelines (e.g. product cards), and have introduced initial AI workflows to streamline visual production.

After 12 months

You’re recognized as a visual reference for in-app and off-app commercial design, have significantly improved consistency through scalable guidelines and templates, and have implemented efficient AI-powered workflows that accelerate production while maintaining quality.

Our commitments

• 🏆 SUCCEED — You’ll join a team of passionate people who share values of ambition and determination

• 🤝 TRUST — We give you real autonomy, trusting you to reach your goals in your own way

• ⛏️ EXPLORE — You’ll grow in a culture that’s constantly evolving and curious about what’s next

• 📈 PROGRESS — We’ll support you through challenges, learn from mistakes, and move forward together

• 😁 SMILE — And every day, you’ll be part of a fun and positive environment where humor is always welcome

🎁 What we offer

• ✈️ A global, mission-driven team with teammates in Paris, NY, London, Boston!

• 🧘‍♀️ A healthy work/life balance (we walk the talk)

• 💡 Annual learning & dev budget (you grow, we grow)

• 🏠 Hybrid work, with 2 days of remote work per week

• 🏢 (Really, really) Cool office in central Paris with snacks, a walking desk and a huge Wardy hanging around