Brand Designer, Growth

We're looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance. You'll be the designer who makes Perplexity's highest-volume, highest-leverage marketing surfaces — paid ads, social, lifecycle email, and campaign assets — look unmistakably Perplexity while actually moving the numbers. This is a shipping role, but it's equally a thinking role. Strategic concepting is a big part of the job: you'll sit with the Growth team as an ideator — generating campaign concepts, testing hypotheses, and shaping the creative strategy behind the work — not just executing briefs handed to you. The ideas you bring to the table matter as much as the assets you ship. You'll produce a steady stream of ad and campaign creative across formats and channels, then work with Growth to read the results and iterate. You care about conversion and craft in equal measure: you'd never ship an off-brand asset to win a test, and you'd never hide behind polish when the data says a concept isn't working. You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our motion and web designers. What you'll do Drive strategic concepting for growth campaigns — bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving it Operate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directions Own the design of growth creative end-to-end — paid social and display ads, campaign assets, and lifecycle email — from concept to shipped asset Design for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance data Turn product launches and GTM campaigns into ad creative that lands on every channel it runs — static, animated, and everything in between Build and maintain scalable ad and email templates so high-frequency asset production stays fast and on-brand Partner with Brand to keep visual consistency across every growth touchpoint as our brand system evolves Collaborate with our motion designer and web designer so campaigns feel cohesive from the first ad impression to the landing page Bring a strong point of view on what makes performance creative great — and push back when a "best practice" would cheapen the brand What we're looking for A strong portfolio of growth and brand design work — paid ads, social campaigns, lifecycle email, campaign systems — that shows both craft and results Proven strategic concepting ability: you can show campaigns where the idea was yours, not just the execution, and articulate the thinking behind them Excellent visual design skills with a clear sense of brand, typography, layout, and composition Hands-on experience designing performance creative at a consumer or prosumer tech company, including working directly with growth or performance marketing teams Fluency reading creative performance data (CTR, conversion, hook rates) and translating it into design decisions Ability to work fast, manage a high volume of deliverables across channels, and iterate quickly without dropping the quality bar Fluency in Figma and the Adobe Creative Suite An instinct for building repeatable systems — templates, variant frameworks, asset kits — rather than one-off files 5+ years of industry experience Nice to have Motion design skills — animated ads, short-form video for social, or After Effects fluency Familiarity with ad platform specs and constraints (Meta, Google, TikTok, X, YouTube) and how they shape creative decisions Experience using AI-assisted design and image-generation workflows to scale creative output Copywriting instincts — you can tighten a headline when there's no writer in the room