Brand Editorial Lead

TL;DR - Lovable is redefining how software and real businesses get built: faster, more creatively, and without limitations. We need a sharp, hands-on writer and editor to shape how we talk about ourselves, our customers, and the shift happening in the work. As Brand Editor & Copywriter, you'll own our voice across every written surface: setting the standard, reviewing what others produce, and picking up the pen yourself when it matters most. Why Lovable? Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Lovable-built applications and websites are visited hundreds of millions of times a month, and our enterprise footprint is compounding fast. And we’re just getting started. We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world. What we’re looking for 5+ years in brand writing, copywriting, or editorial roles Portfolio that demonstrates a range of formats—ads, web, email, video, etc—and brand voices Strong editing instincts and opinions: you make good writing great, fast Experience owning or stewarding a brand voice end-to-end Comfortable reviewing and elevating AI-assisted content, including comfort building your own AI tools for writing and editing Proven ability to manage and direct freelance contributors What you’ll do Be the steward of the Lovable brand voice — define it, document it, and hold the line on it across every written channel. Review and refine human- and AI-generated content across ads, blog, and email, ensuring every piece meets our brand standards before it goes out. Write when it counts — high-impact copy for ads, video scripts, website, landing pages, and other brand moments that need a skilled hand. Manage freelance writers and editors as needed: brief clearly, give fast feedback, and maintain a consistent quality bar across contributors. About your application Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join. We treat all candidates equally - if you’re interested, please apply through our careers portal.