Brand Manager

What will you work on?
In this role, you will champion the growth and global strategy of your brand portfolio by collaborating closely with cross-functional partners in Product Development, Design, Engineering, and Sales to bring innovative toys to life. You will manage the entire product lifecycle from concept to shelf, driving the critical path process to ensure development timelines are met and financial targets are secured. Day-to-day, you will oversee the brand’s PL, direct comprehensive marketing and media briefs, and partner closely with external licensors to align on key milestones. You will also use market performance data to unlock new commercial opportunities and deliver high-impact presentations that inspire both internal sales teams and global retail partners.

How will you create impact?

• Generate new product and marketing opportunities by analyzing global POS data, market trends, and competitive landscapes
• Translate complex consumer insights and market performance data into actionable business recommendations and commercial strategies
• Ensure the brand's financial health by proactively identifying cost-saving opportunities and correcting margin discrepancies
• Champion the brand's strategic vision within the core team, inspiring stakeholders to deliver projects on time, on cost, and compliant with quality standards
• Maintain consistent, high-impact representation of the brand across all global consumer touchpoints

What are your skills and experience?

• Deep understanding of consumer behavior, global markets, toy and entertainment categories, and emerging industry trends
• Proven capability in managing brand PLs, running financial models, and identifying drivers of brand profitability
• Strong business acumen with the ability to analyze market share data and synthesize competitive insights
• Experience driving complex, cross-functional project timelines from concept to commercialization
• Outstanding communication skills with a track record of building persuasive stories and presenting to executive-level stakeholders
• Ability to build collaborative partnerships, manage complex stakeholder relationships, and influence teams without direct authority
• Agility to navigate organizational ambiguity and solve complex business problems with a consumer-first mindset
  

The anticipated pay range for candidates who will work in California is $89,000 to $118,700 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.