Brand Manager

About us

The physical and digital worlds are merging. Vehicles, medical devices, industrial systems, critical infrastructure: security hasn't kept pace. AI is accelerating everything, from the capabilities of the systems we depend on to the sophistication of the threats targeting them. A software vulnerability can now have physical consequences. A physical breach can compromise entire digital ecosystems. Billions of devices operate with little to no protection, and traditional approaches can't keep up. Not at this scale, not at this speed, and not across this diversity of systems.
Exein exists to solve this. We build the security layer for a world where physical and digital threats are no longer separate problems, from kernel-level runtime protection on embedded devices to cloud-native platforms that analyze, protect, and prove compliance across entire device fleets. We're not patching the old model. We're building security from the core out.

Job Overview

We are looking for a Brand Manager to join our international cybersecurity scale-up and play a key role in shaping how our company is positioned and perceived in the market.
This is an exciting opportunity for someone who combines strategic thinking with a hands-on approach, capable of translating business vision, technology and market insights into a compelling brand narrative.
Working closely with leadership and cross-functional teams, you will help strengthen our market positioning, define our value proposition and ensure consistency across all brand touchpoints.
You will have the opportunity to influence the evolution of our brand, shape how we communicate our value to the market and build a strong, distinctive identity in a fast-growing international environment.

Key Responsibilities

• Define and evolve the company's brand positioning, value proposition and messaging, using market research, competitive analysis and customer insights to identify differentiation opportunities and strengthen our market presence.
• Lead strategic brand initiatives, translating business vision into actionable projects, coordinating internal stakeholders and external creative agencies, and managing timelines, deliverables and creative direction.
• Develop a consistent brand narrative, messaging architecture and tone of voice, translating complex cybersecurity solutions into clear, compelling messages tailored to different audiences and channels.
• Work closely with leadership, graphic designers, Product Marketing, Sales, PR and Demand Generation teams to align brand strategy, visual identity, product positioning and communication materials.
• Establish and maintain brand guidelines and ensure consistency across digital and offline touchpoints, including website, social media, corporate materials, PR and events. Monitor brand awareness, reputation and engagement through relevant KPIs, analytics and feedback.

Requirements

• 5+ years of experience in Brand Strategy or Brand Management, preferably within B2B technology, SaaS or cybersecurity environments.
• Proven experience in brand positioning, value proposition development, corporate messaging and brand identity projects, including the ability to translate complex products and technologies into clear, differentiated narratives.
• Strong background in market research, competitive analysis, customer segmentation and B2B positioning.
• Experience managing strategic projects and external creative agencies, with excellent stakeholder management and cross-functional collaboration skills.
• Proven ability to build and maintain a consistent brand voice across multiple channels, backed by strong copywriting, storytelling and communication skills, and experience developing brand guidelines and tone of voice.
• Ability to combine strategic vision with hands-on execution, managing multiple priorities in a fast-paced and evolving environment.
• Excellent command of written and spoken English.

Nice to have:

• Previous experience in a scale-up or international organisation.
• Background in cybersecurity, IT or other complex B2B technology sectors.
• Experience leading brand refresh initiatives and evolving brand positioning and identity through different stages of business growth.

Why Join Us?

• Play a key role in shaping the identity and market positioning of an international cybersecurity company.
• Work closely with leadership and directly influence the company's brand and communication strategy.
• Join a scale-up at an exciting stage of growth, with the opportunity to develop new strategies, processes and initiatives.
• Collaborate with teams, partners and customers across different markets.
• Take ownership of strategic projects and grow alongside an ambitious, fast-growing company.

Location:
Rome, Piazzale Flaminio 19, 00197 (Hybrid)

Salary range:
€ 45K - 55K

Exein is committed to creating an inclusive workplace. We evaluate all applications fairly regardless of gender, age, ethnicity, background, or orientation.