Brand Manager

Brand Manager (DTC & Digital) Reports to: Head of Growth Marketing Work Mode: Hybrid, Contract Location: Ikoyi Role Purpose: Take full ownership of the direct-to-consumer (DTC) ecosystem across the website, WhatsApp, and social media platforms, driving excellence in customer experience and sustained revenue growth. Key Responsibilities: Manage daily DTC operations including product listings, order processing, and customer engagement. Coordinate and execute digital marketing campaigns and foster community engagement. Oversee customer service, order fulfilment, and retention strategies to maximize satisfaction. Monitor and analyze performance metrics such as sales figures, engagement levels, and repeat purchase rates. Required Skills & Experience: 3 to 5 years of experience in EduTech, PR Consulting, E-commerce, social commerce, brand management, or related fields. Strong copywriting skills with proven experience in community management. Analytical mindset with proficiency in using dashboards and data analytics tools. Key Performance Indicators (KPIs): Growth in DTC sales revenue. Improved customer retention and satisfaction rates. Increased engagement and conversion rates across owned digital platforms.