Brand Marketing – Assistant Manager / Manager

Job Description This is a remote position. Firki | FMCG – Beverages Firki is a young, flavour-first beverage brand built for the new generation of Indian consumers. Bold flavours, accessible pricing and a strong on-ground presence are at the heart of what we’re building. We’re looking for a Brand Marketing – Assistant Manager / Manager who wants to get in early, take ownership and help build the brand from the ground up. What You’ll Do ● Own and execute brand marketing initiatives across trade, retail, digital and on-ground channels. ● Plan and manage new product, flavour and market launches from strategy to execution. ● Work closely with sales and distribution teams to develop and execute trade marketing programmes, retailer activations, POSM and visibility initiatives. ● Translate the brand strategy into campaigns and consumer-facing communication across markets. ● Coordinate with creative, digital, production and activation partners to ensure timely execution. ● Track market trends, competition, consumer behaviour and trade feedback to identify new opportunities. ● Support marketing budgets, campaign planning and measurement of marketing effectiveness. ● Spend time in the market, understand what is happening at the retailer and consumer level, and bring those learnings back into the brand. ● Take increasing ownership of the Firki brand and its growth journey. Requirements Who We’re Looking For ● 3–5 years of experience in Brand Marketing / Trade Marketing / Consumer Marketing. ● Prior experience in FMCG is preferred , especially beverages, foods or other high-frequency consumer categories. ● Strong understanding of trade marketing and general trade will be a significant advantage. ● Experience handling product launches, market launches or brand activations. ● Someone who is proactive, curious, eager to learn and comfortable taking ownership. ● Ability to work in a fast-moving, entrepreneurial environment where plans quickly turn into execution. ● Comfortable working across functions including Sales, Trade, Creative, Digital and Operations. ● Open to travel extensively as the brand enters new markets. ● MBA preferred , but strong relevant experience and potential matter more. Experience 3–5 years Benefits Compensation Expected CTC: ~₹8 LPA Negotiable for the right candidate based on experience and potential. Why Firki? This isn’t a role where you simply maintain an established brand playbook. You’ll get the opportunity to help build one — launching new markets, shaping how the brand shows up in trade, understanding consumers firsthand and playing an active role in taking Firki from an emerging beverage brand to a recognisable FMCG name. We’re looking for someone who wants ownership, exposure and the opportunity to grow with the brand.