Brand Marketing Manager - LATAM

Role Profile: Position Title: Brand Marketing Manager  Reporting To: Group Head of Brand and Communications Department: Brand and Communications  Location: HQ- Colombia (LATAM) Role Purpose: The Brand Marketing Manager ensures the brand becomes seen, known, and trusted across the LATAM Market. You will lead local brand positioning and execute impactful marketing initiatives across retail, community, and media touchpoints building the credibility and relevance needed to support steady adoption today and expansion tomorrow. You are the local voice of the brand, shaping how we show up and ensuring we always show up well. What will you do: ROLE DESCRIPTION: KPI GUIDELINES: 1. Brand Positioning and Marketing Insight Localise brand messaging and customer value propositions, ensuring cultural relevance and resonance  Champion deep market intelligence and consumer insights on customer perceptions, cultural nuances, barriers, and motivations Brand Visibility & Consistency Expansion of brand presence across priority touchpoints; compliance with brand guidelines Monitor competitive activity in device financing, telco, and mass-market tech. 2. Brand Marketing & Customer Experience Translate strategy into on-ground presence: retail branding, activations, sponsorships Ensure brand consistency and quality across customer touchpoints Inform placement and timing of marketing activities based on customer movement and demand moments 3. Influencer, Partnerships & Community Marketing  Build relationships with trusted creators and community partners Drive campaigns that positively influence perception of financing and unlock word-of-mouth growth Expand reach through grassroots channels and cultural networks 4. Media & Communications Execution Manage local PR activities, product storytelling, and interview coordination Secure earned visibility in tech, finance, and entrepreneurship media Reinforce the company´s role in enabling digital inclusion and financial access 5. Digital & Content Localization Tailor Group campaigns for local rollout and Perception & Credibility Increase in brand recognition, positive sentiment, and trust indicators Activation Outcomes Delivery of impactful retail/community activations with clear engagement results Media & Influencer ROI Volume & quality of earned coverage and creator impact across campaigns Strategic Insight & Influence amplification, specifically adapting content and channels for Spanish and Portuguese-speaking audiences Support channel performance through insight sharing and engagement tracking Ensure messaging clarity around financing terms and benefits 6. Internal Alignment & Strategic Advocacy Represent the brand voice in the broader Latin America leadership forums Provide feedback and recommendations that shape GTM and experience decisions Align cross-functional teams around strong brand presence and customer-centricity Regular, actionable local insights adopted into decision-making Operational Excellence On-time, on-budget delivery with continuous improvement Working Relationships: Internal Relationships: The Brand Communications Manager will be: Directly accountable to the Head of Brand and Communications Required to work and collaborate with various cross-functional teams including Head of Growth. External Relationships: Partners Agencies Suppliers What are we looking for: JOB DESCRIPTION Brand Marketing Manager 6+ years' experience in brand marketing, experiential activations, and/or communications, with at least 3-5 years focused on the Latin American market Deep understanding of Southern African consumer culture and behaviors (nice to have) Skilled in driving brand presence for mass-market products Able to influence without authority and collaborate across business functions Hands-on executor with a strategic mindset and strong project ownership Experience in telecom, device financing, fintech, or youth-centric consumer brands in the Latin American market is a strong advantage Fluent in Spanish and English (written and spoken) is mandatory