Brand Social Lead - Global

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Who we are We’re part of Super Group, the NYSE‑listed digital gaming company behind some of the world’s leading Sports and iGaming brands. Betway is one of Africa's leading sports betting and gaming brands, operating across eight markets on the continent. In Africa, we power one of the most engaged sports-betting communities in the country — spanning football, rugby, cricket, tennis and beyond. Our social media presence is central to how we connect with fans, celebrate sport and drive brand love in a fast-moving, competitive market Who we’re looking for The Brand Social Lead is a creative leadership role responsible for defining and elevating the craft, design quality, and visual expression of the brand across all social channels. This role focuses on shaping how ideas are executed ensuring that every piece of content meets the highest standards of storytelling, design, and brand consistency. Why we need you Working closely with social teams, studios, and agency partners, the Brand Social Lead provides clear creative direction on visual identity (VI), design systems, and best practices. They ensure that social output is not only consistent but creatively distinctive, high-quality, and aligned with the overall brand vision. This is not a publishing or community management role, this is about craft, creative direction, and executional excellence at scale. What you’ll be doing Duties include, but are not limited to: Creative Craft leadership Own and evolve the application of the brand’s visual identity across social channels Translate brand guidelines into clear, usable frameworks for social execution Ensure consistent use of typography, colour, motion, layout, and imagery Balance consistency with flexibility to enable creative expression within guardrails Design Standards & Best Practice Establish and maintain best practice guidelines for social design and content creation Create toolkits, templates, and systems to enable scalable, high-quality output Drive continuous improvement in craft across static, motion, and video content Stay close to emerging design trends and translate them into brand-relevant execution Campaign Craft & Execution Partner with Brand and Creative Leads to ensure campaign ideas are executed to the highest standard on social Guide how campaign assets are adapted and crafted for social environments Ensure strong attention to detail in every asset, from headline hierarchy to motion transitions Elevate campaigns through thoughtful, high-quality execution rather than volume Consistency Across Markets Ensure creative consistency across all regions and markets Guide local teams on applying brand and design systems correctly Support market adaptations without compromising core creative integrity Maintain a unified and recognisable brand presence globally This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve Business objectives. Essential skills you’ll bring to the table The necessary skills that we require for this role include: A strong creative leader with a background in design, art direction, or content creation Deep experience in social content, with a focus on craft and execution Portfolio demonstrating high-quality, design-led work across digital and social Exceptional eye for design, detail, and visual storytelling Strong understanding of visual identity systems and how they translate into content Ability to guide and improve creative output through clear, constructive feedback Strong understanding of production across static, motion, and video Able to balance creative ambition with scalable execution Actively involved from the outset of campaign development to shape how ideas will be crafted and executed on social Acts as the final creative gatekeeper for social quality and brand expression Consistently high-quality, design-led social output across all channels A clear, distinctive, and recognizable brand presence in every market Social content that reflects strong craft, attention to detail, and creative integrity Teams and partners producing better work through clear standards and direction Scalable systems that enable quality at volume without compromising creativity Our values are non-negotiables Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are: Operational leadership – driving structure, clarity, and accountability Production expertise – deep understanding of creative execution pipelines Strategic prioritisation – balancing competing demands effectively Problem-solving mindset – anticipates and resolves issues early Collaboration – connects teams across geographies and disciplines Quality control – ensures consistently high creative output What you’ll get back We offer a great variety of personal and professional benefits to help you thrive at Betway Africa and Super Group. This includes: We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career. Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential. Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from. Be part of that Superclass feeling At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 19 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued. Game on! *Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process. *Shortlisted candidates may need to complete an assessment. This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful. The perfect place to work, play and grow!